Thursday, September 11, 2008

張寶華又變身

美國財政部長保爾森忙於救兩房,隨後還有雷曼兄弟(Lehman Brothers)危機重重,兼且白武士不願入股,已先嚇驚市場,大市又打回原形。

雷曼兄弟要變賣家當、大削股息、甚至在過去1年裁減逾2,800名員工,當然希望能夠生存下來,雖然歐美、甚至中東業務計算後仍虧損,但亞太區業務自今年以來,也只是盈利倒退,可見分散投資策略也非壞事。

儘管今年首3季,雷曼合共已蝕約65億美元(約507億港元),但相信在雷曼打工超過39年,出任CEO(總裁)也有逾15年的Dick Fuld,不會如此輕易落台,畢竟領導這間公司自1994年賺7,500萬美元(5.8億港元),到今日管理的資產也達2,730億美元(約2.1萬億港元),相信無功也有勞。

這位西裝筆挺的CEO原來相當注視外表,絕對是成功銷售員的典範,睇《紐約時報》,更有篇趣聞,話這位CEO旗下員工的衣著也不會失禮,起碼不會穿得像二手車銷售員般,而該公司營運總裁Joseph M. Gregory曾經有一次穿上一套不合潮流的綠色西裝,立刻被這位CEO捉個正著,然後像遊街般,被拉著向該層的員工展示,認真失禮!但多少可見這位CEO事必恭親,相信雷曼不會像貝爾斯登般,陷入失控的地步吧!

或許張寶華(Sharon)同樣注意外表,故成功被廣告商看中,近日閱覽雜誌,竟然見到Sharon同一眾明星並排一起,加入SK-Ⅱ化妝品宣傳行列。由於她並非以演戲而成名,故此在一排模特兒中,就更加凸顯她在廣告的位置。曾被國家主席江澤民狠罵:「Too simple, sometimes naive」的張寶華,雖然曾被喻為「畸寶之花」,但卻走出這個框框,開創另一個天地,又寫專欄,又專訪名人,並已加入娛樂傳媒集團打工,自然能夠保持一定人氣,廣告商打她的主意,也可為模特兒和明星的傳統宣傳手法中,增添一點新意。

或許她今次只是玩票性質,但顯然「人」也是可化身成為商機的,最近的有李寧(2331),而有位超級模特兒Kathy Ireland更厲害,將自己的名字打造成品牌,銷售不同時尚和家居用品,一年銷售額以10億美元(約78億港元)計,產品超過1.5萬種之多,或許Sharon可考慮依樣發展!

(9月11日刊於《am730》)

17 Comments:

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"相信雷曼不會像貝爾斯登般,陷入失控的地步吧"

well... at least BSC shareholders receive $10 per share!

 
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