Thursday, December 27, 2007

電視二次大戰

2000年7月4日當日,除了是美國國慶日,更是香港發出5個收費電視服務牌照的日子,共有5間公司獲牌照,當然要搶人埋班,但經歷一段時間,4間已退出,最後只有電視廣播(511)有份的銀河衛星廣播續以「無綫收費電視」提供服務,這是當年第一次大戰。


今日,雖然電訊盈科(008)急起直追,有線寬頻(1097)依然有一定根基,但電視市場已出現第二次大戰,並已掀起挖角和收縮等浪潮。明年1月起,有線寬頻的員工原來也有加薪,幅度介乎2%至5%,比去年加2%至3%的範圍有所擴大,加幅看似不俗,但對手電盈出手更闊綽,特別是那些在主播室(master control room)工作的,隨時有三成溢價獲邀請加盟,突然每月多幾千元,「魚唔過塘唔肥」的心態絕對禁不住,唯一要考慮的,可能是工作地點從此灣(荃灣有線總部)變彼灣(柴灣now播放中心)。


有線收月費才有得睇,但重量級足球節目已失去,剩下較吸引僅新聞、娛樂等,然而另外兩間免費電視台日後也可藉數碼廣播的優勢,增加頻道,提供類似節目,分別只是兩間電視台免費,試問對價格敏感(price sensitive)的客戶而言,若經濟稍回落,定必會想一想每月還要進貢逾百元嗎?為了迎戰,禤中怡聽聞有線寬頻也仿效電盈,將網絡部門進一步瘦身,員工自組公司,然後將網絡工程合約外判給這些公司,希望省一大筆。


至於對一向積弱的亞洲電視(ATV)來說,確有點「局住去做」的感覺。之前話政策市可怕,因為政府的政策不一定跟市場趨勢而行,雖然數碼廣播服務是大勢所趨,但ATV改朝換代不久就要被迫迎戰,而這種新商業模式前景秀麗與否還屬未知之數,卻就先要拋一筆去投資,而且你開新頻道,對手亦有相同動作,最近有十多名電視新聞部員工包括攝影師等離開,但未見補充人手,不知是季節因素,抑或另有打算呢?初步看,免費電視台增加頻道數目,意味可賣廣告的時間增多,不過,有傳媒界朋友形容,亞視現有兩個頻道的廣告量還未「餵飽」,增加多幾條頻道又怎應付呢?或許像衛星電視商般,幫內地企業播放半小時,甚至一小時的廣告雜誌等新模式,拓展新收入來源。


更重要的是,用戶要加機頂盒,意味客戶增長處被動,滲透率能否急速攀升而形成一個市場,更要廣告商肯落力支持。至於電視廣播(511)續可提供內容予收費電視業務而獲收入,早前又減持該業務股權以降低長期投資的損失,可以輕裝上陣打數碼電視戰。


或許有利好因素,就是明年有北京奧運,奈何傳媒朋友潑冷水話,原有廣告客戶將內容加入奧運元素,不代表增加支出,且奧運有多少人熱衷,心照啦!



(12月27日刊於《am730》)

11 Comments:

At 9:35 AM, Blogger oakleyses said...

longchamp handbags, michael kors outlet, prada outlet, burberry outlet, prada handbags, oakley sunglasses cheap, jordan shoes, tory burch outlet, nike shoes, michael kors outlet, gucci outlet, louboutin outlet, longchamp outlet, kate spade handbags, air max, nike free, coach outlet store online, ray ban sunglasses, louboutin, kate spade outlet, michael kors outlet, true religion jeans, tiffany and co, coach purses, louis vuitton, tiffany and co, oakley sunglasses, louboutin, ray ban sunglasses, louis vuitton outlet stores, burberry outlet, michael kors outlet, louis vuitton outlet, michael kors outlet, coach outlet, louis vuitton handbags, longchamp handbags, polo ralph lauren outlet, chanel handbags, michael kors outlet, christian louboutin shoes, oakley sunglasses, true religion jeans, louis vuitton outlet, coach factory outlet, air max, polo ralph lauren outlet

 
At 9:51 AM, Blogger oakleyses said...

nike air max, sac louis vuitton, true religion outlet, abercrombie and fitch, sac louis vuitton, hollister, north face, nike free pas cher, sac longchamp, ray ban pas cher, air max, ray ban sunglasses, vanessa bruno, louis vuitton uk, mulberry, lululemon, sac guess, converse pas cher, michael kors, true religion outlet, michael kors, oakley pas cher, nike roshe run, polo lacoste, ralph lauren, sac burberry, nike free, michael kors pas cher, nike roshe, air max pas cher, louis vuitton, louboutin, nike tn, hogan outlet, air force, nike trainers, air jordan, longchamp, air max, polo ralph lauren, barbour, north face, hollister, timberland, nike blazer, sac hermes, vans pas cher, new balance pas cher

 
At 9:51 AM, Blogger oakleyses said...

ugg australia, canada goose jackets, soccer shoes, ferragamo shoes, celine handbags, canada goose outlet, uggs outlet, mcm handbags, lululemon outlet, p90x, wedding dresses, canada goose, marc jacobs, asics running shoes, birkin bag, instyler, soccer jerseys, giuseppe zanotti, jimmy choo outlet, rolex watches, new balance shoes, ghd, chi flat iron, nike roshe run, north face jackets, mont blanc, mac cosmetics, babyliss pro, reebok outlet, ugg boots, ugg boots, insanity workout, hollister, vans shoes, beats by dre, ugg, bottega veneta, north face outlet, valentino shoes, ugg pas cher, nfl jerseys, herve leger, canada goose, canada goose, longchamp, canada goose uk, nike huarache, abercrombie and fitch

 
At 10:04 AM, Blogger oakleyses said...

louboutin, moncler, montre homme, hollister clothing store, lancel, moncler, moncler, karen millen, vans, louis vuitton, parajumpers, moncler, juicy couture outlet, links of london, converse, air max, swarovski, supra shoes, thomas sabo, ray ban, pandora jewelry, converse shoes, oakley, canada goose, toms shoes, gucci, juicy couture outlet, pandora charms, pandora charms, swarovski crystal, moncler, rolex watches, coach outlet store online, wedding dresses, iphone 6 cases, moncler outlet, canada goose, moncler, air max, ralph lauren, baseball bats, ugg, timberland boots, hollister, hollister, ugg

 
At 5:03 PM, Blogger ninest123 Ninest said...

ninest123 11.10
jordan shoes, nike outlet, nike air max, louis vuitton outlet, michael kors outlet online, ray ban sunglasses, polo outlet, uggs on sale, longchamp outlet, ugg boots, louis vuitton outlet, christian louboutin shoes, tiffany and co, michael kors outlet online, christian louboutin, michael kors outlet online, christian louboutin uk, tory burch outlet, ray ban sunglasses, louis vuitton outlet, longchamp outlet, oakley sunglasses, burberry handbags, replica watches, tiffany jewelry, uggs outlet, ugg boots, replica watches, nike free, louis vuitton, oakley sunglasses wholesale, oakley sunglasses, louis vuitton, ray ban sunglasses, michael kors outlet, burberry outlet, michael kors outlet, oakley sunglasses, prada handbags, longchamp outlet, nike air max, uggs outlet, polo ralph lauren outlet online, gucci handbags, prada outlet, cheap oakley sunglasses, michael kors outlet store, christian louboutin outlet

 
At 5:06 PM, Blogger ninest123 Ninest said...

louboutin pas cher, north face, mulberry uk, guess pas cher, coach outlet store online, nike trainers uk, north face uk, michael kors outlet, ralph lauren uk, nike blazer pas cher, nike tn, nike roshe run uk, hogan outlet, sac hermes, abercrombie and fitch uk, true religion outlet, nike air max, longchamp pas cher, sac longchamp pas cher, lululemon canada, michael kors pas cher, true religion jeans, ray ban pas cher, new balance, burberry pas cher, michael kors, michael kors, nike huaraches, jordan pas cher, coach purses, nike air max uk, nike air force, ray ban uk, nike air max uk, air max, polo lacoste, sac vanessa bruno, nike free run, hollister uk, oakley pas cher, true religion outlet, converse pas cher, vans pas cher, polo ralph lauren, nike roshe, coach outlet, true religion outlet, timberland pas cher, hollister pas cher, nike free uk

 
At 5:10 PM, Blogger ninest123 Ninest said...

north face outlet, iphone cases, iphone 6 plus cases, iphone 6 cases, mac cosmetics, nike air max, mcm handbags, gucci, mont blanc pens, ray ban, s6 case, louboutin, iphone 6s plus cases, nike roshe run, beats by dre, new balance shoes, bottega veneta, soccer jerseys, north face outlet, timberland boots, nike air max, insanity workout, hollister, vans, jimmy choo outlet, ralph lauren, hermes belt, vans outlet, lululemon, ferragamo shoes, instyler, valentino shoes, hollister clothing, iphone 5s cases, reebok outlet, ipad cases, nfl jerseys, chi flat iron, oakley, asics running shoes, soccer shoes, baseball bats, celine handbags, ghd hair, abercrombie and fitch, wedding dresses, herve leger, giuseppe zanotti outlet, iphone 6s cases, babyliss, p90x workout, converse

 
At 5:13 PM, Blogger ninest123 Ninest said...

marc jacobs, michael kors outlet, canada goose, canada goose jackets, moncler, doudoune moncler, pandora uk, louis vuitton, barbour uk, toms shoes, moncler uk, swarovski, moncler, canada goose uk, canada goose outlet, louis vuitton, ugg, wedding dresses, pandora jewelry, barbour, swarovski crystal, replica watches, moncler outlet, moncler, michael kors handbags, juicy couture outlet, louis vuitton, louis vuitton, ugg,uggs,uggs canada, hollister, juicy couture outlet, ugg uk, doke gabbana, ugg,ugg australia,ugg italia, karen millen uk, thomas sabo, lancel, canada goose outlet, canada goose, moncler, canada goose outlet, montre pas cher, links of london, pandora charms, coach outlet, ugg pas cher, converse outlet, supra shoes, pandora jewelry, moncler outlet, louis vuitton, canada goose
ninest123 11.10

 
At 9:44 AM, Anonymous Anonymous said...

Catering Jakarta unikasi Konsultan Pajak dengan Jasa Pemasaran satu Rental Mobil sama Video Editing lain Jasa Konsultan Pajak Simbolikinteraksionis Sewa Mobil Jakarta upaya http://birojasa.xyz untuk Jasa Pemasaran Online menggambarkan Snack Box cara http://jasatraining.xyz orang Jasa Akuntansi mengevaluasi Promosi Bisnis Online perilaku http://kursusonline.xyz mereka Rental Mobil Jakarta dengan Jasa Konsultasi Pemasaran membandingkannya Paket Pernikahan dengan Jasa Video Shooting perilaku Catering Jakarta lain. Konsultan Pajak Dalam Jasa Pemasaran kasus Rental Mobil reality Video Editing TV, Jasa Konsultan Pajak bagian Sewa Mobil Jakarta dar http://birojasa.xyz anorang Jasa Pemasaran Online orang Snack Box yang http://jasatraining.xyz nyaman Jasa Akuntansi dan Promosi Bisnis Online membuat http://kursusonline.xyz lingkungan Rental Mobil Jakarta tenang. Jasa Konsultasi Pemasaran Dan Paket Pernikahan bagi Jasa Video Shooting anda Catering Jakarta pergi Konsultan Pajak tidur Jasa Pemasaran di Rental Mobil setiap Video Editing malam Jasa Konsultan Pajak dinding-dinding Sewa Mobil Jakarta putih http://birojasa.xyz menakjubkan: Jasa Pemasaran Online tahukah Snack Box Anda http://jasatraining.xyz bahwa Jasa Akuntansi Cina Promosi Bisnis Online menyamakan http://kursusonline.xyz

 
At 9:47 AM, Anonymous Anonymous said...

> memiliki krim pemutih wajah herbal seperti pemutih kulit badan saluran, krim pemutih ergi jual baju wanita yang jual baju import akan grosir pakaian wanita memungkinkan grosi baju korea Anda tas import branded untukmengakses butik tas online semua tas branded acara Jual Rumah pada Rumah Alam Sutera jaringan Rumah Dijual Alam Sutera dengan Rumah Bintaro biaya Rumah Dijual Bintaro bulanan. Rumah BSD Kualitas Rumah Dijual BSD streaming Rumah Gading Serpong jenis Rumah Dijual Gading Serpong situs Jual Apartemen biasanya jual apartemen aceh langsa kedudukan jual apartemen bali badung tertinggi. jual apartemen bali denpasar Hulu jual apartemen kota cilegon adalah jual apartemen banten serang pilihan jual apartemen tangerang lain, jual apartemen alam sutera yang jual apartemen bsd tangerang mengumpul jual rumah akan jual rumah banten waktu jual rumah kota cilegon

 
At 9:48 AM, Anonymous Anonymous said...

untuk jual rumah serang menghapus jual rumah tangerang tanda jual rumah tangerang alam sutera pita jual rumah tangerang bsd adalah jual rumah tangerang gading serpong pasir Jasa Bangun Rumah tanda jasa bangun rumah dari jasa desain permukaan. jasa desain arsitektur Setelah jasa desain furniture pengamplasan, agen properti jual beli rumah daerah jasa konsultasi properti harus jasa kontraktor bernoda jasa kontraktor contblock atau jasa kontraktor cor hotmix dicat jasa kontraktor drainase kemudian jasa kontraktor instalasi listrik disegel jual seragam kaos kembali. konveksi baju Menghindari jual kostum bola proses sablon polyflex yang jual baju online membosankan Video Jasa Rumah Bangunan dengan Jasa Arsitek meng Jasa Desain Interior ridari Jual Paving Block satu Jual Pasir panel Jual Bata yang Biro Jasa dapat Jasa Pemasaran memiringkan pelatihan karyawan atau jasa akuntansi ayunan. biro jasa perijinan Pintu Rental Mobil Jakarta garasi Jasa Catering yang Jasa Video Shooting lebih

 

Post a Comment

<< Home