Thursday, September 27, 2007

誰複製中環置地

經濟好,人人有錢消費,零售商怎會怕租貴,只要客似雲來,一樣有得做。至於商場大業主也要考慮其租戶組合,特別是高級商場,除了增加購物人流外,租戶連帶人流的質素亦需提升,可謂各有需求。好像鐵定於10月1日開業的九龍站上蓋商場Elements,業主新鴻基地產(016)自然要絞盡腦汁,以凸顯其位置,營造其「購物綠園」的嶄新體驗。由於商場面積近百萬方呎,相信有足夠空間讓業主布局,特別是上蓋還有一幢國際環球貿易廣場(ICC)的甲級寫字樓,出入的都是身穿行政套裝的白領人士,如何建立高檔商場形象,與對岸的中環區對撼,尤其重要,如找名牌加盟,甚至開設旗艦店,實屬理所當然。


至於找超級市場也要找名牌,兩個傳統品牌有冇份就未知,但禤中怡聽聞,在中環置地廣場內,一直標榜走有機產品路線的ThreeSixty準備越過維港,進駐Elements開設新分店。在寸金尺土的中環,ThreeSixty的店舖門面也有2.3萬方呎,料九龍這間新店面積也不會太細,可見今次新地實行將中環那種生活模式搬過九龍來,相信陸續有新驚喜,且看新地還有甚麼新花樣。


ThreeSixty其實是怡和旗下牛奶國際的另一零售品牌,今次成功拓展分店,實在拜近年興起的另一股高檔超市熱所助,因為無論city'super或者Jasons Market Place都有捧場客,貴價貨自然能夠進駐高級商場,難得的是,置地願意將自己在中環的獨一零售品牌擴展開去,不怕自己打自己嗎?抑或是中環九龍兩邊通吃?


除了Elements外,其實,不少龍頭商場也趁勢不斷調整商戶組合迎戰,像旺角朗豪坊落成已有一段時間,當然要想點變化以保持新鮮感,原來該商場亦成功幫H&M跨區發展,同樣從中環走過來旺角開分店,更準備年內在地面那層開張,迎接聖誕節這個零售高峰時段。


至於之前同大家講,金鐘太古廣場的「Food Court」結束後,變成零售舖面,怎知只聞樓梯響,未見人下來。近日才見連卡佛將進駐該位置,而現時店舖位置恐怕要騰出來,由太古(019)再度發展創意。由於連卡佛現時佔地不少,若果重新劃為舖位,太古實行自己租給名店,毋須讓百貨店做「二房東」,給名牌設專櫃,租金收入肯定比租給百貨店為佳。


其實,做商場認真不容易,近日同一位地產界朋友談起,手頭正有一個逾十萬方呎的Project在手,任其發揮。不過,他坦言論面積,著實不算太大,要麼找超市進場嗎?他話超市叫價低,需求面積大,年期又要長,好處是有一定能力引來買日常用品的客戶,但餘下可租用面積相對縮小,計及回報,隨時得不償失,可謂雞肋也。


(9月27日刊於《am730》)

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