Monday, March 26, 2007

信報網站招兵買馬

傳媒近期鬧得熱哄哄,禤中怡講過商台搞斬件式播節目作改革,無綫新聞部高層又見離巢,而最近壹傳媒(282)在網站做網上直播室,原來還有下文。

話說上周三幫肥佬黎搞第一場經典網上chitchat,本來揀下午5時開始,相信上班一族要抽空上網已不易,估不到他的號召力非同凡響,受歡迎到網絡擠塞不用講,想登入溝通就更困難,真的令人失望。聽聞事後立即進行檢討,直播室將延後再重出江湖,且看肥佬黎會否加大投資,例如增購頻寬應付需求,再發揮當年創業時,推出《壹週刊》的那種氣魄。不過,貴為一間上市公司,相信要「大花筒」也不易。

另一邊廂,小小超入股報紙傳媒後,《信報》知名度進一步提高,未知受他的名氣影響,抑或是努力推銷關係,《信報》的廣告量明顯有所提升,之前員工更獲發雙糧兼加人工。

站穩陣腳,當然要趁勢擴展業務,但今次並非加強報紙資源,畢竟已建立一定江湖地位。聽聞他們準備向互聯網市場進軍,計劃開展萬眾期待的網站業務,並且已四出招兵買馬,至於網址www.hkej.com已出現,但目前只有其報紙大名,其他一切欠奉。

其實,小小超安排《信報》走上網絡世界屬理所當然,第一,該報紙已有一定客戶基礎,再拓展空間或進一步開拓香港以外市場,如亞洲區華人市場,因為大家對知識和分析也有需求,即使以收費方式營運,相信不少金融界猛人仍樂於付鈔,至於對報紙的銷路則不一定有影響,因為本身有訂閱群,讀者亦早已養成購買該報習慣,即使轉投網上看《信報》,只要肯付錢,更可將印數減少,紙張成本有所下降,但整體營業額則可能不會有太大影響,賺錢能力可能有望提高。

至於對小小超來說就更是必然步驟,皆因他本身是科技人,幫傳統傳媒走向網絡世界簡直是手到拿來,或許日後安排林行止先生現身網上電視講經濟,加上小小超背後有一個龐大支援(當然要幫襯自己間電訊盈科(008)啦!),想jam線都難!

換燈泡事件
在香港做打工仔,公司定必有要求,如提升生產力等,否則那份薪酬怎可保住?不過,若果在外國工作,保障好到「加零一」!

禤中怡昨日看看《星期日電訊報》,發現一宗有關英國著名傳媒英國廣播公司(BBC)的「新聞」,問題的爭議來自一個電燈泡!該公司一名教育項目經理寫信向公司內部雜誌投訴,話自己需更換桌面工作燈的燈泡,公司方面話會作更換,而一個新燈泡卻索價竟然要10英鎊!即相等於153港元,可能使用有保護雙目的專業燈飾吧!

面對如斯場面,那位員工好心提出不如自己買一個新的燈泡,然後安裝好了,因為去超市等購買的話,相信僅花1英鎊(約15元)便可買到兩個,足足便宜了95%!

豈知公司有關負責人卻話這種做法有違所定員工健康及安全守則,即避免員工受傷,所以不能隨便亂來,的確「照顧周到」。那麼,換一個燈泡又有多少個步驟呢?原來先向文員拿取參考號碼,匯報予維修部同事以確定進行維修,然後交報告予服務部門,之後電工找店舖經理負責安排更換,即橫跨多個部門,共5個人去處理一個小燈泡,大公司的效率有多高大家一目了然。

(3月26日刊於《am730》)

14 Comments:

At 1:40 PM, Anonymous Anonymous said...

信報要做網上版,我會第一個馬上訂閱,因為我已經讀信報有差不多二十年,這個習慣好難改;最近幾年經常都不在香港,如果有網上版,你話有多好呢!

 
At 2:05 PM, Blogger 學霖山莊 said...

信報那個網址, 在正式被收購前已出現...

 
At 9:43 PM, Anonymous Anonymous said...

壹傳媒個網站根本係廢既
我0係加拿大次次load page都慢到忍受唔到,好多時甚至load到個firefox都hang埋

可否麻煩禤中怡向肥佬黎單聲?

加拿大讀者上

 
At 11:23 AM, Blogger E Chan said...

大力支持信報上線。問題係, 佢點用網站搵錢? 而家scmp,appledaily 同orisun D網上訂閱同廣告都未養得起班伙記,莫講IT INVESTMENT 唔知林氏同曹先生有何高見?

 
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