Thursday, March 30, 2006

Show Business 與新聞主播

新聞主播由於經常在電視出現,曝光率高自然容易成為城中名人,環顧世界,靠著新聞主播而發展個人事業或出人頭地者比比皆是,如有望成為未來南韓政壇第一把手的執政黨魁鄭東泳,便曾在80年代中期擔當南韓韓國文化廣播公司MBC的新聞主播。

日本自民黨要員小池百合子(環境大臣),在從政前也是電視台的新聞女主播。

除了事業發展外,女主播們每每美貌出眾,要「嫁個有錢人」也絕非難事,如西班牙儲妃萊蒂齊亞便是當地出名的前新聞女主播。

意大利電視台體育新聞女主播伊娜莉亞更曾與當代兩位意國球星(AC米蘭的恩沙基及摩納哥的韋利)傳過拍拖消息,證明女主播的威力。

近年本地電視新聞報幕員,也多了個美麗的外號叫「主播」,在一眾象牙塔語文教授不作大力反對下,主播一詞在本港已登堂入室,亦成了年輕人夢想的職業,代表美貌與醒目(卻不一定有智慧)並重,有粉絲(fans)支持,亦成狗仔隊目標,地位直迫明星藝人,有人看不過眼,批評靚女主播只不過是人肉讀稿機器,與新聞記者這個辛苦行業不應混淆起來。

批評管批評,據知今年有電視台新聞部在招收新聞系實習同學時,加入了新要求,就是要求同學先自行拍攝3分鐘短片介紹自己,給電視台預先過目及篩選。這做法說明電視台嚴選幕前主播與記者的決心,也顯示出外表儀態已成為這些職業的取決條件。簡單來說,就是你「有料」之餘,更必須「有樣」才可勝任。

其實此中原因似乎明顯不過,但有同學仍不明所以,因為理論上去電視台只是實習性質,不是台前陣卒亦不一定要出鏡,幕後工作亦多得很,更有些同學自嘲感覺似是應徵做外傭,或者是在幫襯婚姻介紹所。

其實,多年前電視台高層已經同褟中怡講,電視新聞是show business的一種,只是香港因種種人為原因走得慢,到觀眾發現兩岸電視台的大中華靚女主播水準之高,才驚覺香港電視台之落伍,要急起直追,打開新天地。

君不見中大新聞碩士的招生單張,雖然大大隻字標榜「培養專業精英」,但旁邊兩張大相,一個是現任當紅女主播,另一是已淡出轉做專業公關的女主播,下面再加一張相是知名電視台男記者,看來電視台幕前精英(尤是主播們),已客觀地成為大學與大眾對新聞專業的必然想象。
曾經有人慨嘆現今好多青年人入讀新聞及傳理系只係為了做幕前主播,但觀乎此一宣傳手法,恐怕又是另一個雞與雞蛋的問題。

長江生命科技股東投資緊乜?

由長江生命科技上市掛牌到今時今日,禢中怡一直都想問一問長江生命科技(8222)的股東,你們除了投資在李嘉誠的金漆招牌外,究竟正在投資些甚麼。投資藥股,話難不難,話易不易。話難,因為要分析藥股,財務數據分析是比較次要,反而要看各大藥廠在研究Pipeline上的潛力,以及了解各大藥廠申請美國食物及藥劑管理局核准(FDA)的進展。

要經常去看醫藥雜誌,以及學術期刊上的介紹,對普羅投資者,真不知如何入手。但如果你能理解這些資料,其實藥股比科技股更實在,而且無科技股那麼容易損手爛腳。

一般而言,要斷定藥廠前景得唔得,先看藥廠手上有幾多隻新藥,在臨床階段(Phase III)或者已經取得FDA Approvable Letter,等藥廠補交一些數據,就可以正式取得批准,在美國上市。如果藥廠有很多主力藥物的專利權就快完結,但未來一兩年內完成臨床實驗,以及FDA申請的藥很少,這些藥廠可以避之則吉。

反之,如果一間藥廠手頭上有很多藥將取得FDA批准上市,除非藥廠倒霉得取得FDA批准後才發現嚴重問題(像COX-II阻斷劑為主的止痛藥,很多都是在取得批准才發現問題,結果累死藥廠),否則前景可以看好。

還有,一般藥廠真正賺大錢的業務是製藥產品(Pharmaceutical),而不是營養、農業產品之類,有不少世界頂級大藥廠,像瑞士諾華(Novartis)、羅氏(Roche)都將營養產品部門出售。長江生命科技在他們的網頁中表明,會為他們所研究的製藥產品,申請FDA批准,並且指FDA的批准是一項國際性指標。

不過,他們手頭上聲稱有50項申請專利權的製藥產品中,有多少在Phase I、多少在Phase II、多少去到Phase III,甚至申請FDA的approvable letter,預計進展會點,全部好像無清晰交代過。世界各國主要大藥廠,都會在網頁上清楚列出他們手頭上正進行實驗的藥物清單,以及申請進展,亦即一般稱的R&D Pipeline。長江生命科技在製藥產品上的R&D Pipeline究竟是甚麼,禢中怡很有興趣深入了解。

TCI掌握時機係有一手

滙控(005)星期一宣布較預期為佳的業績,而美國預託證券(ADR)股價亦曾升至135元,不過藍籌除了滙控之外接近全線下滑,國企更是重災區。

估值不低的交通銀行(3328)以及建行(939)各下跌2%,中國人壽(2628) 更跌了4%至8.7元。受到美元上升的影響,資源股亦大幅下跌,包括前日受到股改刺激的江銅(358)。國企經過一、二月的急升後,應會調整至6,000點以下,部分金融股的估值並不便宜。

貫徹對沖基金的作風,以英國為基地的TCI在掌握時機方面的確有其過人之處。這個基金在廈門港務(3378)上市時認購了9,778萬股,作價大約1.39元。

相對現價1.98元,短短三個月內帳面已賺42%。不過,TCI於3月1日至3日共減持2,575萬股,平均價為2.096元,持股量降至7.3%。TCI並不是長線投資者,那為何大股東願意配股給他們呢? 禁售期後,里昂私人股票管理公司旗下管理基金 ARIA Investment Partners,出售所持福記食品(1175) 股權,相對04年初的投資成本,獲利逾4倍。

福記現價17.3元,相對其招股價3.1元已上升不少,難怪不少基金亦蜂擁投資在國內公司。其實福記去年亦發行了6億元之可換股債券,換股價為每股10.253元。當債券持有人行使可換股債券時,日後的攤薄效應亦不細。

(08-03-06 刊於《am730》)

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