Wednesday, March 29, 2006

IT新貴 打機傾生意

現時仍有不少富豪愛在高爾夫球場傾生意,一邊在球場上漫步,一邊商談合作條件。不少值數十億的合作計劃,可能就這樣談出來。

不過,現時IT界的年輕新貴,對高爾夫球未必有興趣,但熱愛在虛擬世界上的殺戮,不少中環人視為讀書不成的人才玩的網絡遊戲,有可能成為新世代談大生意的地方。在最近人氣高升的網絡遊戲《World of Warcraft》中,有一隊名為We Knows的隊伍,不要小覷這名字奇怪的隊伍,其實大有來頭,這隊的100名成員中,據News.com報道,至少有10位有個C字頭的銜頭,亦即他們在現實生活中,是大科技公司的CEO、CFO、CIO之類。

這隊富貴隊伍比較有名的成員,包括了Web 2.0紅星Socialtext的CEO Ross Mayfield(下圖左)、掌握世界域名生殺大權的ICANN CTO John Crain(下圖右)等人。在這樣的陣容下,大家還敢小覷在網絡遊戲談生意的潛力嗎?

在網絡遊戲上參與一些富貴隊,除了對做生意有幫助外,對搵工跳槽都有幫助。因為現時網絡遊戲還未出現清一色富豪隊,現時像We Knows一類的隊伍主要物色是志同道合、思想相近的人。
其實老闆想要的都只不過是同聲同氣、明白自己想法的下屬。說不定有機會,因在網上世界表現勇猛過人,最後得到老闆們的賞識,因而平步青雲也說不定。

現時在網上打機,其實越來越似唱K,成為中環人交際應酬的一部分。在亞畢諾道有間每個鐘收費要成300蚊的機舖,入得去玩當然不是讀書不成的古惑仔,而是在日間執到正一正的賓架銀行家。夜晚放工,就入高級機舖,過足虛擬飛車癮。所以,各位追上時代的中環人,有時間要操練一下時下最新的電腦遊戲。因為日後應酬、傾生意、升職、加薪、跳槽、拍老闆馬屁都要識玩最新的網絡遊戲。打機居然變成中環人的求生秘技,世界真係變得快。

吉百利盈利增幅創紀錄

消費者的健康意識提高,令各大售賣快餐、零食等「垃圾食物」的公司,不得不改變市場策略,而改得最成功的莫過於麥當勞。然而在昨天,朱古力及汽水生產商吉百利(Cadbury Schweppes)亦公布喜訊,稱其稅前盈利比前一年度增加13%,達8.73億英鎊,創出10年來最大增幅。總部設於英國的吉百利,與其貴價品牌Green & Black去年銷售成績尤其驕人。吉百利在英國的朱古力總銷售額比前微升2%,但旗下Green & Black生產的有機朱古力的銷售額,卻較前一年度激增近五成。吉百利的成功,除可歸功於推出較健康的有機產品有關外,其實與像麥當勞肯「放下身段」,主動提醒消費者「少吃怡情」(間接承認其食品不健康)有關。

舉個例子,麥當勞表示會在其食品的包裝紙上,列明包括卡路里、脂肪含量及鹽分等營養成分後,吉百利亦宣布,會於其朱古力產品包裝上,加入「精明地食朱古力」(Be Treatwise)字眼,呼籲消費者吃朱古力時,要注意其糖分及脂肪的含量(亦印刷在包裝上),別吃過量。這做法令禢中怡諗起香煙包裝上嘅警告字句,吉百利如此「忍辱負重」,抵佢改革成功!

國企表現仍佳

短線股市總是難以估計的,早前市場因擔心日本加息以導致日經下跌,不過同一理由亦是日經昨日急升的原因。明顯輕微的通脹對經濟百利而無一害,昨天我們亦已解釋了箇中原因。恒指昨天收報15,627點,上升29點,成交額294億元。受惠於銷情改善,地產股普遍造好,表現較好的成份股為恒地(012),上升2.3%。現價40.6元較每股資產淨值57.3元仍然有29%折讓,屬於其中一間最吸引的地產股。雖然在補充土儲方面是一個隱憂,不過集團有接近2,700萬呎農地,較新地(016)的2,100萬呎還多。

國企表現仍然強勁。油價在50周線已找到支持,中石油(857)及中石化(386)等亦有表現。在中石化以2至2.7倍資產淨值私有化4間國內上市附屬後,上海石化(338)再成焦點。現價4.425元約相等於1.65倍資產淨值,仍然較以上出價便宜。假設私有化價格為兩倍資產淨值或5.3元左右,現價仍然有20%上升空間。另一個可能性是以中石化股份作交換,既然價格不是國家的最重要考慮,這亦不失為減持股份的有效方法之一。

資金是否充裕,看看新股表現亦可知一二。有傳紙板製造商玖龍(2689)認購已超額200倍,看來非執行董事的資歷並不是小股民最關心的因素。不過既然張小姐可在10年內將公司變為一間市值136億元的公司,其兒子亦應有一定能力。連帶理文造紙(2314)及鴻興(450)等亦受惠,兩者分別上升6%。剛巧鴻興主席任昌洪於2月15日增持616萬股,顯示行內人亦看好這行業。

富達基金在去年第四季訪問了659名25歲或以上市民,當中原來三分二沒有為退休定下投資目標,58%對退休投資缺乏認識,不少更於31歲才開始計劃退休。其實要計劃退休並不困難,核心組合成員當然是一些藍籌如恒地,餘額可以考慮購入一些細價股如鴻興。雖然其05年財政年度盈利下跌,不過公司仍然保持派息。單是收息每年的股息率也有6%,比起存款更佳。鴻興新收購的瓦通紙業務應可帶來更大貢獻。

(22-02-06 刊於《am730》)

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