Monday, June 09, 2014

中細證券行生存有法

港交所(388)過去延長交易時間,同證券界朋友吃個午飯的機會也少了,本來大家期望加長營業時間,可以做多些生意,隨後又送來一個滬港通,可惜首四個月日均成交額普遍徘徊於約676億元,僅3月有逾700億元,最悲壯是由成交額最大14間證券商統領的A組所持市場佔有率,由今年初約54%水平升至4月的56%。
怎知5月日均成交額更跌至僅逾554億元,可想而知生意幾慘淡。其餘兩組證券行面對佔有率均報跌,加上成交額已不多,還要被搶生意,難怪要找方法應付。
當然,有長有短,如京華山一上周已將總行由中遠大廈一搬便進駐灣仔,同屬另一內地企業的華潤大廈11樓。無他,租金加幅強勁,因為內地企業水頭足,難怪中遠大廈有信達、銀河證券等,連香港按揭證券公司也在34樓設大本營。
短線的又如何?好像耀才證券(1428)近期又送利是,買賣股票又免佣,確可搶奪同行客戶。同散戶朋友談起,他也說有些心動,只要肯搬個倉,就有幾千元利是收,但轉念一想,現在光顧的這間傳統證券行安排足夠股票機,又同職員熟絡,的確非金錢可改變。
佢話,一直光顧的證券行最近也作出反擊行動,以往無論買賣股票金額多少,每宗交易一律設最低收費100元,所以他們連新股也不抽,免配得一手還要蝕手續費。不過,如果一單股票交易有4萬元或以上,本來也收一張紅衫魚,現在有折扣,只收70元,算是出招留客,佣金率由0.25%降至0.175%,希望顧客多多光顧,炒多幾轉。
(6月9日刊於《am730》)

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