Monday, May 05, 2014

芝麻包加得起

有三天假期,飛往異地勢必趕又迫,轉而尋覓本地大自然環境,向「香港後花園」進發,實行住政府管理的度假村。
環境的確清幽兼康樂設施多多,無疑可親親綠色(必然附送靚蚊群),可惜膳食方面認真不敢恭維,實有大量改善空間,以免破壞美好景致。
話說早餐上枱後,看見一個煲內有通心粉,自然滿心歡喜,但盛上來無論多少次,也只有通心粉!比食齋更「齋」,而那個是湯還是水也分不清。
最大問題是,通心粉似乎還沒有熟透,令弄廚高手朋友也皺眉頭。幸好,每人亦分得一條腸仔和白麵包,實行自製熱狗,還有深朱古力色、似是華田的熱飲,但經已令氣氛大打折扣。
上網查看,原來如此質素的早餐每位盛惠16元!莫非「將貨就價」影響,抑或是租金高、食材貴,還是爭取最大利潤?雖然入住這些度假村時,已不抱期望,但希望有關方面留意,若果每次都預了要自攜食品,便失去方便遊人的目的了。
不過,沒競爭可以令人不思進取,有時品牌名氣盛也可能有相同後果。翠華控股(1314)旗下茶餐廳積極開拓自由行市場,而禤中怡亦光顧了那間位於銅鑼灣原為富豪飯堂的新門市,一杯紅豆冰索價26元,以深夜時段計,未算「肉赤」。
朋友卻呻,該集團的產品經已加價,一個芝麻包的售價原來最近加了一元,那麼最新售價是多少?多謝6元!按幅度計,代表加幅竟是20%!朋友問,是因為生意好,可以隨意加價也不會趕客,還是太難做,靠提高售價多獲營業額?禤中怡一時啞口無言。
有趣的是,該集團大股東連同多名股東於1月中以每股5元配售減持1.16億股,套現5.8億元,董事局當時認為,配售將擴闊股東基礎,並提升股份流通性。
可惜好景不常,股價反而跌穿5元後無法再向上。短短3個月後,持有該股54.69%股權的大股東翠發(由主席李遠康等董事持有),於4月22及23日以每股平均價4.1097和4.1935元各增持366.4萬和333.6萬股,共700萬股涉逾2,900萬元。
若計及高賣低買,該批股份相差約600萬元!同時可增持股權至54.83%。
以為賺差價?該股上周五失守4元關口,收報3.93元,仍跌0.25%,較上次減持作價依然蒸發了21.4%。
該集團高速增長神話是否破滅,只好靠加價力頂以支持營業額,抑或憑名氣具議價能力,可加價而不影響競爭力?相信管理層應先處理食品定位和顧客需求,可能較應付股價回落更加重要。

(5月5日刊於《am730》)

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