Thursday, September 24, 2009

新地大搞一田百貨

新鴻基地產(016)主力做地產業務,相信無人不知,其他生意似乎所佔比重認真有限,特別是其零售業務,但提到一田百貨(Yata),曾經以瘋狂減價等招數,成功擺脫當年西田百貨於沙田新城市廣場據點的形象,讓該遠離火車站的商場部分,繼續保持人氣。

當年新地接手西田百貨店後,將其重新包裝後,禤中怡已聽聞新地積極物色擴大該百貨店的分店網絡,但一直只聞樓梯響,不見人下來,經過年半時間後終有眉目,但尚未曝光,就是一田百貨已揀選母公司旗下一個新樓盤開設新據點,就是新蒲崗新盤「譽.港灣」,因該物業基座設三層商場,樓面超過20萬平方呎,而商場已命名為Mikiki(日文為「見聞」的意思),正好與一田百貨的東洋味道相配合。

此外,一田百貨目前在沙田的門市,面積佔地逾17萬平方呎,反映Mikiki的尺碼也符合該百貨店的需要,而從該樓盤外貌所見,上蓋住宅也差不多完成,相信最快明年第一季或者可以開幕,當然最終視乎內部裝修等程序。

由於該盤住宅數目逾1,100伙,相信已為該百貨店提供一定消費客群支持,況且該區目前缺乏大型商場,稍具規模的,只有鑽石山荷里活廣場,競爭相對不大,但究竟如何安排交通配套,吸納區外客光顧,相信新地又要費一番功夫。

除了這間新店,原來一田仍然繼續物色開新店的理想地點,但既然已經在九龍和新界東設據點,相信在新界西再開分店,也屬合理估計,加上該集團一直在該區擁有大批土儲,現時最有可能的,非西鐵屯門站和元朗YOHO MIDTOWN莫屬,因為該兩個項目商場樓面分別有26.9萬平方呎和24.9萬平方呎,適合做百貨店,實行肥水不流別人田,像恒基地產(012)旗下有千色店,與新世界發展(017)擁有新世界百貨(825)般,分庭抗禮。

除一田百貨外,其他品牌亦不斷擴張版圖,如走中檔路線的HABITU近年努力開分店,反映有捧場客,不經不覺已有7間Caffe Habitu,並有兩間HABITU RISTORANTE,提供意大利美食,而最近HABITU將加強在銅鑼灣的飲食勢力,開設的並非咖啡店那麼簡單,而是設HABITU The Table的食店,位於G.O.D. 銅鑼灣門市內,且看這間新店有何噱頭。

除了飲食業外,來自日本的Uniqlo亦不甘後人,準備開設本地第十二間門市,就是明日於專賣高檔貨的海港城開店,頂替之前為惠康超市的位置,面積可想而知,但有趣的是,該商場的店舖售賣的商品,確實非同小可,以千元計的比比皆是,那麼今次引入一間甚至只售19元一件T恤的休閒服專賣店,能否產生化學作用呢?

Uniqlo開店未有手軟,繼續在其他商場大展拳腳,準備擴大新界區業務,並且經已租用店舖,就是進駐信和置業(083)的屯門市廣場,對本地品牌如佐丹奴(709)和堡獅龍(592)肯定構成威脅。

(9月24日刊於《am730》)

11 Comments:

At 8:32 PM, Anonymous Anonymous said...

在新蒲崗搞大型百貨商店, 暫時條件尚未成熟, 要有虧損三五七年的準備.

 
At 10:27 PM, Anonymous Anonymous said...

Worth a try... You'd never know... Big corps have the money to spend...

 
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