Thursday, July 09, 2009

MJ=Money Jump

儘管沒有買過MJ(Michael Jackson)的唱片,禤中怡亦對他的歌曲和舞步大感讚嘆,而觀看他的追思會後,發現這位世界級巨星朋友多多,相信人緣甚佳,只是官非纏身,加上名聲的壓力,負面報道不斷,備受世人爭議,祝願他能真正安息。

對比戴安娜皇妃於1997年逝世,或者是1977年貓王皮禮士利的離開,這次一代巨星的殞落,無疑對經濟的貢獻就更厲害,畢竟互聯網的出現,產生大量資訊的需求,無論是個人還是企業,都引爆大量消費能力,MJ變成另一個意思,就是Money Jump,即金錢暴漲也,那麼美國經濟陷入衰退時間,會否因此而縮短些少呢?

且看MJ逝世後不久,最早報道其死訊的美國娛樂網站TMZ,即時刺激每日瀏覽人次急增3%,而另一娛樂網站BET更特別將其BET Awards變相成為向巨星致敬的儀式,成功吸引多達1,065萬人次上網觀看,打破紀錄,令有關節目贊助商如P&G、福特汽車等獲得更多眼球注意,宣傳效益自然更佳。由於瀏覽量大增,企業投放於網上廣告的支出便會增加,讓網站獲得更多生意。至於網上音樂媒體更直接提升收益,Nielsen SoundScan統計顯示,單是截至6月28日的一周間,蘋果(APPLE)音樂專門店售出MJ唱片數目更較前一周大增40倍之多,當中57%來自數碼音樂銷售。

至於曾找MJ做廣告代言人的百事(Pepsi)更在他逝世不久,即在加拿大多個音樂網站播放多個廣告向他作致敬,認真快速。百事更繼續找其他廣告機會,像《Time》(《時代》雜誌)自911事件後,首度再推出特刊紀念MJ,百事便在該特刊封底刊登「You Will Always Be The King of Pop」廣告,並在百事標誌之上,加上簡單一句「Thank you Michael」,清晰直接。

其他傳媒又怎會放棄這個商機,像雜誌《People》將推出軟皮封面特刊,每本索價11.99美元(約93.5港元),下月更推出硬皮封面,而另一雜誌《Rolling Stone》準備於本月24日推出特別版,售9.99美元(約77.9港元),而最令人驚訝的是,有關訂單量已從40萬本,大幅增加75%至70萬本!

大家知否該雜誌推出有關奧巴馬選總統那一期的銷量嗎?答案是30萬本而已,可見巨星的威力絕不比總統小。即使遠至英國,National Magazine推出的132頁MJ紀念版,每本售2.99英鎊(約37.4港元),也發行了20萬本,如售罄,一期銷售額達748萬元。

不要以為商機只在美國和英國這些講英語的地方而已,始終是世界級巨星,所以香港有間專門安排外國歌星來港開演唱會的公司,已經計劃在10月9日,於灣仔會展中心開場紀念MJ的演唱會,有樂隊加舞蹈員表演,現正招攬贊助商,實行緊跟潮流,且看他們的如意算盤又能否打得響。

題外話,精電國際(710)CEO蔡東豪(Tony)那本《金錢之王》自05年問世後,終於出增訂版,自然要安排發布會,現決定於下周二下午5時多,在中環域多利皇后街的三聯書店舉行,金融界好友如Vincent(林少陽)、瑞銀陸東和葉維義等均會捧場,屆時肯定墟冚。

(7月9日刊於《am730》)

9 Comments:

At 9:35 PM, Blogger danafrancis said...

http://danasandys.blogspot.com/

 
At 8:27 AM, Blogger oakleyses said...

air max, burberry outlet, true religion jeans, louboutin, louis vuitton outlet, louboutin, ray ban sunglasses, tiffany and co, coach outlet store online, oakley sunglasses cheap, christian louboutin shoes, longchamp outlet, louis vuitton, true religion jeans, tory burch outlet, kate spade outlet, kate spade handbags, oakley sunglasses, jordan shoes, polo ralph lauren outlet, louis vuitton outlet, louis vuitton handbags, coach outlet, prada outlet, ray ban sunglasses, chanel handbags, michael kors outlet, longchamp handbags, michael kors outlet, oakley sunglasses, nike shoes, air max, coach purses, michael kors outlet, longchamp handbags, louis vuitton outlet stores, nike free, prada handbags, coach factory outlet, gucci outlet, tiffany and co, louboutin outlet, michael kors outlet, polo ralph lauren outlet, michael kors outlet, burberry outlet, michael kors outlet

 
At 8:35 AM, Blogger oakleyses said...

abercrombie and fitch, hollister, sac burberry, sac hermes, nike free pas cher, michael kors, sac guess, timberland, nike free, lululemon, new balance pas cher, true religion outlet, sac louis vuitton, mulberry, louis vuitton uk, longchamp, nike roshe, vans pas cher, air max, louboutin, vanessa bruno, nike blazer, hollister, air force, ray ban pas cher, true religion outlet, north face, oakley pas cher, hogan outlet, nike trainers, nike tn, air jordan, sac louis vuitton, polo lacoste, louis vuitton, air max pas cher, michael kors pas cher, michael kors, polo ralph lauren, sac longchamp, converse pas cher, ralph lauren, nike roshe run, barbour, nike air max, air max, north face, ray ban sunglasses

 
At 8:35 AM, Blogger oakleyses said...

marc jacobs, soccer shoes, abercrombie and fitch, hollister, asics running shoes, canada goose, ugg boots, nfl jerseys, reebok outlet, herve leger, ugg, north face outlet, mont blanc, longchamp, insanity workout, canada goose uk, chi flat iron, babyliss pro, ugg pas cher, ugg australia, canada goose jackets, mcm handbags, canada goose, wedding dresses, new balance shoes, mac cosmetics, soccer jerseys, celine handbags, birkin bag, p90x, ferragamo shoes, valentino shoes, nike huarache, beats by dre, ghd, instyler, jimmy choo outlet, lululemon outlet, bottega veneta, canada goose, rolex watches, canada goose outlet, vans shoes, nike roshe run, moncler, ugg boots, north face jackets, uggs outlet, giuseppe zanotti

 
At 8:50 AM, Blogger oakleyses said...

louboutin, moncler outlet, juicy couture outlet, iphone 6 cases, hollister, moncler, karen millen, oakley, baseball bats, wedding dresses, ray ban, gucci, canada goose, ralph lauren, canada goose, swarovski crystal, hollister clothing store, moncler, air max, converse, pandora jewelry, juicy couture outlet, rolex watches, moncler, supra shoes, moncler, pandora charms, ugg, vans, toms shoes, links of london, pandora charms, air max, timberland boots, parajumpers, hollister, thomas sabo, louis vuitton, montre homme, coach outlet store online, lancel, ugg, swarovski, moncler, converse shoes

 
At 4:06 PM, Blogger ninest123 Ninest said...

ninest123 12.05
replica watches, tiffany and co, cheap oakley sunglasses, ray ban sunglasses, longchamp outlet online, louis vuitton, prada handbags, oakley sunglasses, cheap ugg boots, ugg outlet, michael kors handbags, prada outlet, jordan shoes, burberry outlet online, oakley sunglasses, michael kors outlet online, polo ralph lauren outlet, louis vuitton outlet, burberry outlet online, red bottom shoes, ugg boots clearance, tory burch outlet online, longchamp outlet, cheap ugg boots outlet, nike air max, gucci handbags, longchamp handbags, tiffany jewelry, michael kors outlet online sale, louis vuitton handbags, ray ban sunglasses, christian louboutin, ray ban outlet, nike air max, ugg australia, polo ralph lauren, louis vuitton outlet, replica watches, christian louboutin outlet, michael kors outlet store, christian louboutin shoes, michael kors outlet online, cheap oakley sunglasses, louis vuitton outlet online, nike outlet, oakley vault, michael kors outlet

 
At 4:08 PM, Blogger ninest123 Ninest said...

coach outlet store online, abercrombie and fitch, lacoste pas cher, longchamp, ray ban pas cher, nike air force, nike roshe, oakley pas cher, nike free pas cher, burberry pas cher, timberland pas cher, true religion outlet, sac vanessa bruno, michael kors, north face pas cher, nike trainers, nike blazer pas cher, ray ban uk, north face, mulberry uk, coach purses, michael kors outlet online, nike air max, vans pas cher, ralph lauren uk, ralph lauren pas cher, longchamp pas cher, lululemon outlet online, nike roshe run, nike air huarache, hollister uk, air max pas cher, true religion, michael kors canada, michael kors uk, air max, guess pas cher, nike air max, new balance pas cher, nike free, hollister, air jordan, scarpe hogan, converse pas cher, true religion jeans, coach outlet, true religion outlet, louboutin, hermes pas cher, tn pas cher

 
At 4:11 PM, Blogger ninest123 Ninest said...

ghd, ipad cases, soccer jerseys, ralph lauren, converse, north face jackets, iphone 6 cases, jimmy choo shoes, iphone 6s plus cases, nike roshe, oakley, giuseppe zanotti, abercrombie and fitch, abercrombie, vans outlet, mcm handbags, chi flat iron, birkin bag, babyliss, mont blanc pens, baseball bats, new balance outlet, vans, herve leger, mac cosmetics, north face jackets, reebok shoes, bottega veneta, ray ban, iphone 6 plus cases, beats headphones, iphone 6s cases, lululemon outlet, louboutin, soccer shoes, timberland boots, wedding dresses, nike air max, ferragamo shoes, nfl jerseys, iphone cases, s6 cases, gucci, insanity workout, p90x workout, instyler ionic styler, iphone 5s cases, hollister clothing store, celine handbags, valentino shoes, asics shoes, air max

 
At 4:13 PM, Blogger ninest123 Ninest said...

louis vuitton uk, uggs canada, moncler, moncler, pandora jewelry, thomas sabo uk, moncler, canada goose outlet, replica watches, moncler, converse shoes, juicy couture, ugg boots, coach outlet, hollister canada, moncler outlet, canada goose outlet, canada goose, ugg, swarovski jewelry, juicy couture outlet, canada goose, moncler, canada goose, barbour jackets, canada goose outlet, canada goose, moncler outlet, pandora uk, sac louis vuitton, montre femme, louis vuitton canada, ugg, supra shoes, wedding dress, louis vuitton pas cher, karen millen, pandora jewelry, toms outlet, sac lancel, barbour, canada goose pas cher, ugg soldes, doke gabbana outlet, louis vuitton, marc jacobs handbags, moncler, links of london uk, swarovski uk, pandora charms
ninest123 12.05

 

Post a Comment

<< Home