Monday, August 06, 2007

藍籌傳訊頭頭換馬

最近兩間藍籌股又有新動作,但並非甚麼大型收購合併活動,而是在企業傳訊方面有新面孔出現。自從電訊盈科(008)的企業傳訊頭頭,即立法會秘書處秘書長馮載祥的太座離開Richard Li(電盈主席李澤楷)後,該位置便一直懸空,最多找內部同事幫手acting,過去數月都始終未見有接替人選聲氣放出。


直至日前才揭盅,原來該集團找來之前擔任亞洲國際博覽館管理公司的首席商務總監趙小敏加盟,並已履新上班做電盈企業傳訊阿頭也。Helen(趙之英文名)早在05年初,已協助正處興建階段的亞洲國際博覽館發展,見證過去兩年挑戰灣仔會議展覽中心的龍頭地位。


Helen於本月1日返工,第一個大project相信是電盈截至6月底的上半年度業績報告。該集團未講何時開董事會審閱業績,而去年則在9月中才公布中期業績,若果今年維持傳統,Helen起碼還有個多月的時間去準備,況且該集團原有班底經驗豐富,相信Helen今趟能夠輕鬆過關。


有散有聚,電盈同時失良將。本來負責媒體業務市務及營銷高級副總裁的葉倩林(Pandora Ip)已返新工,轉戰Richard Li另一業務《信報》做業務發展主管(Head of Business Development)。她從廣告公司入行,一度擔任Media Director,即傳媒總監也,然後又於《南華早報》效力。她今次重投傳媒懷抱,協助《信報》搞市務推廣等,相信報紙人氣將大升。


另外,地產龍頭之一的新鴻基地產(016),其傳訊部亦聽聞有大變動,老臣子兼該集團傳訊總監劉美梅(May Lau)將退下火綫。接任其職位的,卻非來自另一間商業機構,而是從高級學府中找來猛將,她就是香港中文大學傳訊及公共關係處處長許雲嫻(Emily) 。


為甚麼May Lau叫老臣子呢?因為她早於1989年已加入新地,即已為該集團效力長達18年,以今日職場來說,絕對是不貳之臣。不要以為新地主要做地產一瓣,其他附屬可以自己搞掂,公司相對輕鬆,其實May Lau負責整個集團的傳訊推廣、宣傳業務、企業廣告、市場調查和公司網頁,更要處理顧客關係事務,涉獵甚廣。近年更出任新地會董事總經理,旗下新地會有多達25萬名會員,真的是少點魄力都難以應付。此外,她又在新地持有股權的載通(062)旗下路訊通(888)做非執行董事,認真夠忙。


其實,May Lau功成身退消息傳聞已久,但究竟是未能物色到合適人選,抑或是公司多番挽留就不得而知。本來市場對接替人選多番揣測,曾話前香港政府新聞處處長丘李賜恩為熱門,但她於6月已出任新鴻基地產郭氏基金執行董事兼總幹事,傳聞就此結束。


至於Emily於06年7月才升上中大傳訊部阿頭這個職銜,估不到短短一年時間內已有新高就,若果今次真的被新地這間大企業所賞識,確是值得可喜可賀。Emily已向中大遞信呈辭,料最快月中可以離開這個充滿書卷味的大學機構,食慣大學的檸檬批,或許轉轉口味,日後往灣仔海都去了。


不要小看企業傳訊(corporate communication)這個業務單位,因為要照顧公司內外大小事務,對外,又要與本地及海外傳媒打交道,更要處理傳媒查詢等。遇上突發事件,更要與相關業務部門保持聯絡,隨時將最新的訊息向外公布,真的是24小時stand by,以免掛一漏萬。對內方面,他們又要與員工建立溝通渠道,有些大型跨國企業的傳訊部更要兼顧供員工閱讀的內部刊物事宜,讓分布各地的員工能夠多了解公司發展情況等。


(8月6日刊於《am730》)

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