Tuesday, July 24, 2007

經濟日報又有新搞作

今次肥佬黎又有新對手挑戰。在中環圈中得知,由石老師(石鏡泉)主理的經濟日報集團(423)正密鑼緊鼓,準備大展拳腳出新雜誌,但並非像以往般,作多元化方向發展,推出如《U Magazine》和《Take me Home》的休閒雜誌和地區報紙,而是重歸老本行,打算推出一本與財經相關的雜誌,甚或是與《壹週刊》打對台也說不定。


禤中怡不認識該集團的「大腦」,即主席馮紹波和麥華章,但說經濟日報新雜誌的假想敵是《壹週刊》的立論,主要是與投資界的朋友談起,發現該集團發展新刊物的策略相當有趣,他們喜歡先在市場設定一個假想敵,然後重點出擊,實行在對手開拓的市場中分一杯羹,而且有對手先行,投資風險相對下降。如《U Magazine》就與另一本休閒雜誌《新假期》在風格上十分類似,而免費報章的出現,好像又引發他們推出地區報紙的念頭有點關係。


由於股市旺,財經分析需求亦少不了。目前,市面上多本財經雜誌刊物均有一定的讀者支持,聽聞《經濟一週》在過去一年銷量都有上升,而財經和理財書籍熱賣更已是老話題,自然為該集團提供市場空間。


至於今次的假想敵《壹週刊》,話雖面世多時,但同類對手只有兩、三份,財經加時事的配搭,對馮紹波和麥華章來說可謂駕輕就熟,兼且已建立專業形象,正醉心於網上直播室,看好電子時代的肥佬黎,可能要小心自己腹背受敵。


聽聞籌辦新雜誌這個Project已經展開,並已向其他傳媒中人挖角,可望於年底前面世,並且會採取周刊形式推出,而之前的籌備工作也絕不馬虎,所以最快下月或已開始準備試刊工作。


出版形式據說會像時下流行的雜誌般,實行一期兩本的包裝方式搶客,相信可以在內容上更具彈性,而且或可利用同系資源,效益自然有所提高。


主理人聽聞為該報的孫運喜。他早年在《經濟日報》工作,曾跳槽往《明報》,協助該報開拓投資版,之後又重作馮婦,返回經濟日報集團,於05年時擔任該集團旗下《投資理財周刊》研究部主管一職,去年底更有本《股海淘金──精選股份獲利法》大作,要在股海中覓明燈,單是他這個名字,要找一班支持者絕對不難。


其實,如果留意於月頭出爐的經濟日報年報,當中主席馮紹波所作的主席報告已提及,經濟日報集團將繼續擴大其版圖。馮主席話,正研究其他媒體相關項目,如評估正面,其中一項將於今年稍後時間落實。他亦表明薪酬支出必隨新增業務而上升。


自港交所(388)實施「披露易」計劃後,即上市公司只需將通告上載至港交所網站,便無需將通告刊登在本港中英文報章各一份後,該集團旗下那份《經濟日報》的「厚度」與以往已略有分別,而像舊時中國工商銀行(1398)上市新股分配結果那疊厚厚的資料,相信不會再在報章刊登,代表報章傳媒少了一個過去穩定的收入來源,所以該集團將刊物多元化,希望可將廣告交叉銷售,由報紙至雜誌廣告都可盡「攬」無遺的想法是十分合理的。至於這本新雜誌會否為市場掀起另一場角力,定位甚至會不會是一本亞洲版的《Fortune》呢?真的令禤中怡十分期待。


(7月24日刊於《am730》)

21 Comments:

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當年經濟日報的《捌周刊》也是辦得不錯。

 
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