Monday, October 09, 2006

Blook & Blauthor

首先,在這裏要對bc magazine說聲對不起,碍於隱藏身份的關係,故我未能現身接受訪問,只能以書面回答方式進行,不過,看到bc今期封面專題故事《Brave New Word》,內容深入分析本地Blogger,就是如禤中怡般的小Blogger,也有一定啟示作用。Blog的出現與演化速度,無論是本地還是外國,也快得驚人,而衍生出來的新穎事物也層出不窮,如blog的字源就是web及log兩個字詞而起,而近年外國開始興起了另一個新興的網絡專有名詞Blook,意思即為由blog內文章結集而成的部落格書籍。而寫作Blook的作者,也被冠以另一個新名號,稱之為Blauthor,這個名詞的原字組合則來自Blook及Author併湊而成。禤中怡的劣作會否出版成書,只有天曉得,但顯然出版商以至讀者層面,對於看Blog,多少還是有點偏向喜歡一些較遠離現實及日常生活的文章體材,如去年大熱的日本Blogger電車男本身與愛瑪士小姐的愛情故事,含蓄得可以,與現代城市人的敢愛敢做,絕對是兩回事。

除了《電車男》外,日本另一個大熱Blog《鬼嫁日記》(Demon Wife Diaries)也是一個寫照,這個Blog由2002年開始在網上出現,筆名一馬先生(Kazuma)的作者在網上與網友分享了他每日被惡妻儼如虐待的生活,內容細緻,把婚姻生活的「黑暗一面」完完全全的展現在網友的芒上,抵死情節包括在颱風高掛時被惡妻指定要出外Shopping、生病時也不讓他到睡房,迫他獨個兒瞓客廳等等。《鬼嫁日記》去年變身成Blook(書名好像是《實錄鬼嫁日記》),一出版銷量便超過10萬本,其後更乘勢出版了漫畫及拍成日劇。除了日本,世界其他地方也有吹著這股對非人生活Blog的熱潮,21歲巴西妓女拉姬爾把她的皮肉生涯寫成Blog,其後這個「妓女日記」被編集成《蛇蠍美人;一個應召女郎的日記》,禤中怡沒有看過這本出位的Blook,但從很多網上資料中所知,這部Blook的文字筆觸大膽,除大談性愛的小竅門外,還如一個愛情故事般,細說女作者複雜的感情生活。據講這本Blook已數度加印;並已售出超過10萬本,成為了另一本Blook界奇書。Blog與Blook的出現,除了文章體材特色外,另一個值得留意的,是出版界的生產模式,過去出版商要發掘新作家,每每只能從文字出版媒體中(如報紙、雜誌) 眾裏尋他,但現在大可在Blog界中尋找新人王,而且可以選擇一些已具讀者群或口碑的Blogger,既可減低出版商的商業風險,也更能準確觸摸讀者的閱讀興趣。

可以預期,未來出版界將會進一步利用Blog媒體來作為測試市場的渠道,從逆向思維出發,禤中怡估計,未來可能更會有出版商反過來要求作者先把文章放上網,看看網民反應及作為出版前的免費推廣,Blog無形中變成出版媒介運作的重要一環,商機自然也會應運而生吧!

有線又傳減電視部人手
世界盃後,有線寬頻(1097)優勢消失不少。一些足球直播賽事已非其獨攬,部分流入電盈(008)NOW或由電盈負責轉載的無綫收費台。新聞頻道亦受衝擊。不要以為分些少客給對手無問題,查實「流血」多點也可能「死人」。這行最大問題是固定成本高,網絡及節目也需投資。早前已裁減網絡部門員工,正正亮起警號。該集團下一步當然向節目部埋手。據聞內部已開始計數,收縮恐難免,或年底裁員。大家生活在中環圈也知道不一定大事高叫減人手,據聞有些公司喜歡將同事左調右調,不適應新環境便只好掛冠而去,屆時算不算裁員呢?

(10月9日刊於《am730》)

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