Friday, September 29, 2006

六間房的神話

拜寬頻普及所賜,禤中怡閒時上網睇視頻(video)分享網站都好方便,用不到一年時間便已經打入全球十大流量的YouTube當然唔會放過喇!在講求「出版民主化」的網絡2.0年代,視頻分享遠比傳統新聞資訊網站更易突圍,不過YouTube始終是西洋片段佔多數,新視頻年代又點少得13億人口的中國大陸呢?原來,內地的上海、廣州、北京各有新創視頻網站,即是土豆(tudou.com)、56.com,同六間房(6rooms.com),並各自已找到第一輪的VC(風險投資基金)融資,其中六間房最吸引禤中怡留意,因為乍看之下,網站logo、介面、內容編排都同YouTube勁似,令禤中怡慨嘆祖國模仿術的厲害。上傳的video方面,呢六間房亦算多樣化,連新鮮熱辣的上海市委書記陳良宇被免職的中央台新聞片段都有(收費電視的CCTV都食埋),以至外國Madonna的MV也可在此找到,豐富程度及得上YouTube,對內地人更有親切感。呢六間房開通了只有幾個月,從不做廣告,但頭一個半月已經有超過500萬瀏覽量,走勢凌厲,難怪六間房的CEO劉岩可以大大聲話,六間房要做一間比 YouTube還要偉大的公司。

記憶所及,eBay當年風行網上世界後,不久大陸也出現「淘寶網」,而且有聲有色,中國互聯網絡信息中心於5月公布《2006年中國C2C網上購物調查報告》顯示(C2C︰Consumer to Consumer),截至今年3月,北京、上海和廣州三大城市共有C2C網上購物消費者200萬人,淘寶網已全面超越eBay易趣。淘寶網在上述3大城市市場佔有率67.3%,eBay易趣只有29.1%排第二。另外,Google成為世界搜尋器班霸後,內地出現了勁似Google的百度(Baidu.com),更厲害到可以在美國上市。無論是拍賣網及搜尋器,它們的介面及版面配置都極雷同,而且「猛虎不及地頭蟲」,內地人還是支持自家的「老翻」製作——哪理它是抄自哪個地方。

說回「六間房」,原來曾有一名來自湖北武漢網民胡戈,將橫掃大陸票房的電影《無極》改頭換面,惡搞成《一個饅頭引發的血案》(http://www.6rooms.com/watch/5812.html),諷刺導演陳凱歌,放入「六間房」後在內地大受歡迎,期後在今年6月再拍DV短片《鳥籠山剿匪記》(http://www.6rooms.com/hgwatch.php),也吸引大批網友,一度塞爆網站。影片中總司令霸佔鳥籠山,並做房地產開發商,一批人拉布條,寫著「還我綠地、保護環境」,無視陳凱歌的批評,再諷刺《無極》拍攝破壞天池環境。由此例子可見,「網上一夜成名」的例子,在內地比比皆是。雖然國家廣電總局正制定規範網上惡搞短片的政策,可是胡戈仍豪氣地說︰「以後我自己拍攝,自己製作,不放在網上傳播,可以點對點,通過MSN給對方發送。」內地在很短的時間內視頻網站層出不窮,但禤中怡覺得內地容許資訊百花齊放之餘,仍有其死穴,就是所有資訊都離不開政治審查,像胡戈那種敢作敢為的人,又如何在世人前展現中國人的幽默創意呢?

賭出個未來

澳門博彩業的確令人吸引,看看金沙集團(Las Vegas Sands)老闆蕭登艾德森(Sheldon Adelson)較對手早兩年登陸,竟然可以建立起逾千億元身家,在《福布斯》的美國富豪榜中彈升上第三位,難怪個個爭賭牌。不過,要成功不能單靠一幢金沙賭場便可生金蛋,有走中港生意的好友向禤中怡說道,金沙認真識做,絕對北望神州,而且在博彩以外的配套設施也一絲不苟。單單是解決人流便知高低,皆因澳門與內地只是一閘之隔,本來往返相當容易,但要提起大家來澳門的興趣,金沙自然明白「小財唔出,大財唔入」,故此特別安排旅遊巴士接載遊客。好友指在順德已有類似服務,一日都有7、8班往返澳門的巴士服務,當然是免費啦!不要小看這種小恩小惠,旅遊巴士直接到達賭場,即使貪乘免費車去旅行,總也會搏一搏吧!而這正好符合金沙的原意,就是入場賭,便有機會「貢獻」。

為甚麼選順德呢?好友話這個地區的居民「富貴」得很,最好的證明就是午飯時段,但不是香港的1時至2時,而是11時起,即英文的「Brunch」也,由早食到下午,故此在當地食晏就如在中環一樣,就算去普通裝修的茶居也不易有枱,可見繁榮景象,因為大家根本不用急於工作搵錢嘛。由於工業興起,內地地皮有價早已是大家耳熟能詳,好友告之工廠租用地皮面積分分鐘以萬米計,有些內地人單是將農地轉作工業用途,每年便好像「太公分豬肉」般享受成果,有些可獲高達逾10萬元人民幣,試問在內地怎樣才可花費掉,故這些富豪自不然成為金沙的貴客也。機場管理局新近接收珠海機場,其實可諗諗計,邀請澳門賭場霸主開拓內陸包機服務,接載來自上海等地富豪於珠海落機後,直接用「Limousine」(豪華長車)往返澳門。由於內陸線的成本必較國際線為低,而且可開拓新市場,相信比送叉燒飯更有效益。

(9月26日刊於《am730》)

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