Tuesday, September 19, 2006

魔童出招 挖走蘋果營業部高層

早前在中環Soho午膳,鄰桌是傳媒界的J先生,他曾邀約禤中怡寫財經專欄,但由於當時J先生要求禤中怡要具名發表,經過多番考慮,為免因文章笨拙而得罪人,故最後還是婉拒了。

重聚J先生(他並不知悉我禤中怡的身份) ,話題自自然然亦離不開本地傳媒市場發展,首先J先生以內行人身份向外行人的我問道,如何分析傳媒股的投資價值及前景若何。(老實一點,傳媒股並不是我的投資研究項目,J先生的發問顯然是一種對我投資專業的尊重吧了!)禤中怡雖然每日不斷在計算著不同上市公司的P&L(損益帳)、年度業績、行業趨勢及投資回報等等資料,但過去的經驗告訴我,研究傳媒股表面上並不困難,尤其是香港的傳媒股,大體上只有電子及印刷傳媒,而印刷傳媒中大多都是以報紙、雜誌為主要核心業務的,唱片公司、互聯網、圖書出版這些在歐、美頗為盛行的傳媒上市公司,在香港則並不盛行。

不過,基金經理投資香港傳媒行業的難處,是在於行業內的競爭性不高,幾家龍頭企業已各有山頭據點,從基金投資角度而言,要這些企業因併購、收購、業績大幅上升而令盈利高速增長的機會變得相對困難。若不是中原施永青大搞《am730》,引起星島(1105) 關注而搶先推出《頭條日報》,及小小超李澤楷收購《信報》的話,本地傳媒市場其實還是比較穩定的。對於基金經理來說,正正就是那種花了精神卻沒有太大回報的「雞肋」,有時間還是用來研究一些新興行業罷了。

J先生聽到禤中怡一輪似是而非的劣論分析後,明顯顯得有點不耐煩,更反過來向我爆出一單行內的小道消息。他說近日傳媒行業中,最積極向外招兵買馬的,是小小超的New Toy,當然小小超貴人事忙,自然沒有時間親自出面挖角,但其左右手、在行內有魔童之稱的Morris Ho何國輝,就毫不避嫌地為《信報》揀蟀,其中最就手的,自然是其工作逾10年的老巢壹傳媒(282),J先生以消息人士口吻,向禤中怡說道,魔童先生已成功從《蘋果日報》挖角,蘋果營業部(Sales Dept.) 極高、高、高層Assistant General Manager Allen Yu,已向蘋果管理層請辭求去,另一方面,據講蘋果營業部亦即將出現不大不小的人事變動。

禤中怡聽到這個消息後,直覺上十分合理,由於傳媒廣告行業的行頭甚窄,故就是中環頂級獵頭公司也未必能在行外找到合適人選,況且小小超的慣常手法,就是以高報酬來吸引業內高手加盟旗下,以收此消彼長之效,既可打擊對手,又能縮短本身的業務成長期,盡快使生意踏入成熟階段。J先生還道出魔童先生與Allen Yu的合作關係,話說Allen過去已兩次與魔童並肩作戰,早年魔童在壹傳媒前身壹週刊主理Marketing Dept. 時,Allen已在系內雜誌《賽馬世界》任職廣告部。其後Allen輾轉在多份報章任職(包括《星島》、《新報》、《快報》等等) 。直至魔童第二次進入蘋果任要職時,也再度邀請Allen加盟。

《信報》招兵買馬,是遲早會發生的必然結果,對於整個市場的影響,目前還是言之尚早,J先生還打趣地說,聽聞有集團正在研究出版一份免費財經日報,但是耶非耶,就真的天曉得!但可以肯定的,就是財經、工具型報章市場的攻防戰已經拉開戰幔,行內另一龍頭財經報紙《經濟日報》打硬仗的日子明顯已迫在眉睫。

(9月19日刊於《am730》)

20 Comments:

At 9:26 PM, Anonymous Anonymous said...

非常同意閣下的見解,相信經濟日報將會面對一場硬仗。

 
At 11:50 PM, Anonymous Anonymous said...

點解叫何國輝做魔童??
他是否是個很厲害的傢伙??

 
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