Tuesday, September 26, 2006

廣告怪傑奪CTWCM車牌

上周自創車牌拍賣曲終人散,大家注視的多是巨額成交如「1 L0VE U」、甚至帶有公司色彩的「PCCW」等,至於其他創作出來的車牌可能對其他人的意義不大,受追捧程度自然有限,其中就有一單漏網交易,銀碼細細,但對投得心頭好的買家而言卻是彌足珍貴。

有好友向禤中怡提出一組英文字母組成的車牌名稱:CTWCM,乍聽之下難以即時聯想起甚麼顯赫名稱,或者是代表甚麼的縮寫,最多是前面的C字可能與CHINA,即中國有關,莫非又是甚麼愛國團體組織?好友見禤中怡面有難色,亦樂於開估,原來這些字母只代表一組普通不過的姓氏也,但這些姓氏合併後卻又是一間非同小可的公司名稱,就是「Chan Tsang Wong Chu & Mee ADVERTISING FIRM」,中文就是陳曾黃朱梅廣告行也!對《am730》讀者來說,這間公司或許不感陌生,皆因陳大仁和曾錦程去年曾接受訪問,而這間公司創作過一系列相當經典的廣告,如SUNDAY(866)等,叫人難以忘記。

言歸正傳,究竟他們又要用多少銀両方可奪得這個車牌呢?原來以底價5,000元開賣後,有其他對手曾於6,000元承價,似乎有得爭之際,他們將叫價再喊多一口,即提高至7,000元後,卻再沒有人提價,最終輕輕鬆鬆較底價高四成投得,較那些動輒過百萬元成交額來看,着實節省不少。好友不是「陳曾黃朱梅」的人,不過他估計,以Paul Chan、KC一眾廣告怪傑的個性,自組這組字母作為車牌絕不出奇,料花少少時間去想個車牌號碼,怎也易過想一個廣告吧!不過,正如該廣告公司名稱所代表的姓氏已知,人數絕非1人,那麼又要引發新一輪的問題,車牌歸由那人使用呢?每人輪流使用,還是大打一餐,勝者為王?據聞這個車牌暫由公司名稱第一個姓氏的陳大仁享用,將會放在一部萬事得RX-7跑車上,至於是甚麼顏色等等就不宜太詳盡,最好是大家留意馬路上飛馳的汽車,分分鐘一睹風采豈不更佳!

執笠股翻身?

近期新股熱潮旺盛,已忽略了一些停牌股靜靜地翻身。停牌近三年半的執笠股長城數碼廣播(689)於下周二復牌,聽到消息,該股若注入有色金屬業務,相信會與即將上市的利記集團(637)不謀而合。

不過,近期已沒有執笠股可以透過注資翻身,因為港交所(388)早在2004年,收緊借殼的上市條例,若注入的資產值大幅高於殼股公司資產值,或相等其大部分資產值,便要以重新上市形式申請,不能以借殼方式上市。

長城數碼廣播復牌非易事,皆因港交所相當審慎,例如公司重組可行性有幾大等,往往存在主觀成份,當然要多費唇舌解畫,而該股的重組建議曾遭否決,及後上訴才得直,真是分分鐘白做,難怪該股當年雖吸引3名白武士,但最終僅現有投資者肯出建議書。然而,道高一尺魔高一丈,融資專家隨即想到很多方法應付這些新規則,舉例目前借殼上市的方法,大多數是由現有上市公司主席與賣方配股或發行可換股票據,收購賣方的資產,由於並不是管理層變動,只是一種交易行為,算為改變生意模式,理論不能算是借殼上市,但實際上已算作借殼行為。

舉例,上市公司透過發行新股,分階段將資產注入上市公司,到整體資產注入交易完成後,再過一段時間才進行管理層變更,這便達成借殼上市的結果。例如威利國際(273)不斷向王兟發行新股,分階段收購焦炭業務,並引入王兟做董事,最終可能達致注資借殼上市目的。不過,長城數碼獲白武士拯救,復牌理論上已不是借殼上市,將來可隨時發行新股收購資產,便是另一個故事了。從另一個角度看,自港交所條例生效後,投資者想買入準備執笠的公司博翻身難度已加大了。



(9月22日刊於《am730》)

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請問新借殼上市條例適用於GEM board 嗎?
8120.hk 是否借殼上市呢?

 
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that's good,thank you for your infomations!


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