Monday, October 23, 2006

漏網密函通天

上次寫完香港會計師公會(HKICPA)的學人跳Hip Hop MV後,讀者及網友反應熱烈,絕大部分是對此MV不滿,認為影響會計師形象,但亦有少數認為這段香港會計師短片也不是垃圾,指禤中怡覺得震撼和出位,可能只是古板保守,並反問禤中怡「會計師為甚麼不能跳 Hip Hop? 會計師為甚麼一定要形象保守? 會計師為甚麼不能賣弄性感?」

最新一期會計師公會刊物《A Plus》亦有文章盛讚此MV已成為本地會計界的 cult hit,是耶非耶,留待界別內人士公論,有關此MV的爭拗亦應到此告一段落。

反而該會早前高調宣布與同界別立法會代表譚香文決裂的新聞,有漏網消息,事緣上星期香港會計師都收到一封電郵,內容據稱是由該會公關顧問向該會管理層(Council and Committee members) 滙報早前傳媒報道該會與立法會會計界議員譚香文(Mandy Tam)不咬弦事件中,各傳媒的報道取態。可是,不知為何,最後這份原本只有尊貴的Council and Committee members才應收到的密函,卻e-mail致大大小小的行內人手上,問問周遭的會計師老友們,他們也收到這封「不應該收到」的電郵。期後,會方再發出Recall電郵,表明收回之前那封大作。

本來,Send錯電郵很小事,電子世界其實也只是靠人手運作,遇有出錯亦不為過,而為表厚道,更不必從中大做文章,可是,網絡世界無限大,那有Recall等如消失這道理呢?近日很多會計界內的Blogger,都流傳着這篇文章,從中看來,無疑是從行內進一步把文章公開至公眾層面。既然已是公開的秘密,那無論是中環好友或是《am730》讀者都應該有知情權,事先聲明,禤中怡絕無意偏向現在香港會計師公會或是Mandy Tam的任何一方,故並不打算作出任何評論,亦無從證實該密函的真確度。

密函開頭大意是向尊貴的公會高層交代該會有關停止為Mandy Tam發放資訊的新聞稿,並自言在傳媒得到良好的反應,包括於傳媒界中享負盛名及深具影響力的香港電台及《星島日報》均以該會角度作主題報道。而在該聲明發表前《信報》刊登由該會行政總裁兼註冊主任張智媛小姐署名的評論文章;Enoch Yiu 於《南華早報》「白領」專欄中亦曾評論有關事件。

就此等有關報道引述對香港會計師公會專業資格課程(QP)的專業資格及市場定位均有意想不到的正面幫忙及確認。提到Mandy Tam的回應時,行文則語調一轉,原文是:
"On the negative side, Ms. Tam was quoted in South China Morning Post's 'Political Animal' column on 11 October as saying the Institute has played a 'dirty trick' on her by making the announcement while she was attending her father's funeral. (Note: We became aware of her personal tragedy only shortly before the letter to her was issued.)"

中文大意是:但另一方面,《南華早報》10月11日「政治動物」專欄引述譚女士說本會在她辦理父親喪事期間作出公報是一「卑鄙手段」。(註:我們是在即將發出有關函件之時才得悉她的個人不幸事情)。

至此,譚香文向報界所形容的心中的刺大概也有了一個說法。禤中怡只是奇怪,公會當時為何不選擇即時叫停記者會,照理延後數天也不應有大問題吧。

不過,叫筆者最感興趣的,還是公關顧問評估往後的公關策略,用字也夠抵死:
"The issue is not over, however, and we are closely monitoring the news to ensure we prepared for any new plot twists."
禤中怡從此事得到3個教訓,以後發電郵時要加倍小心,以免恨錯難翻,包括:
1. 切忌以為email是永世保密的,就算內部email也必有機會輾轉外傳,所以信中一切批評別人的字句也要以此作界線,早前有大行分析員突然離職事件,據說與此有關;
2. 涉及公司或機構高度機密的email,不宜以預設的mail list發放,由於收件人應該不多,最好逐一收件者打入,然後核對姓氏及名字,不能心急,事實上筆者亦收過不少收件人英文名字與本人相同,但同名不同姓的密函。
3.一旦發錯email,不一定需要用Recall去補救,否則會更引起人注意。

(10月23日刊於《am730》)

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