Wednesday, October 18, 2006

惡搞假新聞廣告

香港八卦雜誌不斷挑戰社會道德底線,但廣告創作相對還算保守,皆因扮吓午夜凶鈴女鬼恐怖一番,已經會令輿論譁然。不過,梅鐸那份在倫敦出版的免費晚報《thelondonpaper》,上周一個封面廣告就認真出位,頭版十足是一宗喬治布殊遇刺的突發新聞(圖a),下面還寫上布殊出生年月日至當晚9時去世的字樣,不知就裏者還以為係大件事到報紙要出號外,揭到第2頁亦是有關布殊遇刺的假新聞,圖文並茂,版面設計亦像真的一樣,相信接到報紙的讀者會嚇一跳,以為布殊真是被人殺死。至此,廣告的目的亦達到了。

原來一切只是英國第4台當晚首播話題電影《Death of a President》(總統之死)的宣傳奇招。由於這個屬於行內稱為wrapper的包圍式封面廣告,第2頁都還是假新聞廣告,睇到第3頁先知道是真正報章的封面(圖b),怪不得這個報紙廣告引來當地業界猛烈批評,更話這份晚報為錢而自毀公信力。全世界報業都生意難做,其實現今香港報紙雜誌的「扮新聞報道式」廣告亦十分多,讀者亦習慣了,不過如果去到咁激,玩現任領導人,香港市場又會否接受呢?

星空極速變成星空慢速
最近禤中怡頻頻收到一些長駐祖國的朋友急call,這些朋友既有香港人,亦都有內地人,主要以在上海工作為主。他們急call十居其九都是同當地ADSL寬頻迫住裝的新軟件:星空極速有關。個個都問禤中怡,怎樣可以剷走這軟件。

事緣最近中國電信的技術人員,突然好關心客戶的Windows保安問題,主動要求上門,安裝一隻名叫星空極速的dialup軟件,話因為Windows內置的寬頻上網程式太不安全,要用中國電信自己研究的「星空極速」至得。一眾唔識電腦的賓架,就接受中國電信的熱情服務,讓中國電信的工程人員入屋裝軟件。

豈知現在噩夢就由裝設星空極速後開始,先有一批日常用notebook加無線網絡上網的朋友,投訴為甚麼無法上網,之後又有朋友指很討厭星空極速迫人睇廣告,就刪除星空極速,怎知就此開始無法上網。亦都有人投訴,星空極速會令到網絡速度變得很慢。眾多騎呢問題,簡直令人大開眼界。

之後禤中怡參考中國黑客界的技術文件,至發現原來這隻星空極速會同你ADSL密碼進行更改兼加密,防止你刪除星空極速。而中國電信又會不容許你用路由器(Router,主要是將互聯網上的資訊與電腦之間進行傳送的設備)用作電腦上網,對很多習慣在家中用無線網絡的用者十分不方便,因為不能使用路由器,即是不能無線上網,每次都要用者黐住個modem上網,真是不被人詛咒才怪。

(10月17日刊於《am730》)

10 Comments:

At 2:10 PM, Blogger 記事長 said...

小弟都參考過一d內地文件, 原理不是將密碼進行更改兼加密, 而是將你原本的帳號修改, http://feilfly.cn/blog/?p=56, for example, a/c no: abcde, 佢會先計一個hash value (h=hash("abcde"), 原先的帳號會修改成<0x0D><0x0A>+h+abcde, 舊的帳號就會没有了, 所以連用router上網也不行. 解決方法(小弟係香港人, 所以唔知此法work唔work), 就是依此人所言, http://forum.ubuntu.org.cn/about26263.html&sid=d6b44bd1a053f478174fb8da097f075d
拿取新的帳號, copy到router, 可能有一線生機.

 
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