Monday, December 09, 2013

改出個未來

今年以來,多間內房股登陸港股市場,紛紛將購入權益的上市旗艦改名,配合集團形象,像深圳控股已改名為朗詩地產(106),股價由被收購前的0.41元,漲至上周五的0.74元,80%回報看來算不錯,但若果於1.24元追入的,恐怕帳面已損失。再看見該股每兩股供1股集資約7.4億元,真不知跟供與否。
至於已買入東力實業多時的招商局地產,終於在上月29日起改名為招商局置地(978)在港交所(388)買賣,股價上周五收報1.7元,較上月28日的1.79元,仍錄帳面虧損。
上周五,名作家梁鳳儀以前隻勤+緣媒體服務(2366)也建議改名「星美文化集團控股」,因為要反映在內地提供媒體業務及提供新企業形象。其實梁鳳儀同黃宜弘賣盤後淡出,已由覃輝為首的股東管理了。
香港上市公司賣殼轉名司空見慣,但有一間上市公司在大股東維持不變之下,在約14年間,原來經已改名5次,而其最新名稱叫恒輝企業(185)。該公司最早名恒鋒集團,但於99年改名為聯網信貸,未知是否配合當時科網熱潮,加個網、.com便有分加,可惜網絡泡沫爆破後,迅速於2001年11月改名恢復用恒鋒集團,擺脫科網包袱。
之後3年該公司風平浪靜,直至於04年又出手,在9月把公司名稱改為中國信貸,本來做物業投資、旅遊業務等,似乎同間公司相關性不大,之後又有信用卡部門等。
以為利用中國兩字優勢,殊不知該公司於07年6月底起,又把公司名稱一轉,成為特速集團,藉以更充分展現其消費信貸業務方向,又將重點建立旗下「Xpress Travel」、「Xpress Hospitality」及「Xpress Finance」品牌。
今年7月,特速集團又建議改名,話要用新企業形象、反映公司之策略及集團未來業務發展。但望著恒輝企業個名,除了與大股東陳恒輝個名有些相似之外,真的看不出有何策略可言。只知直至9月底,該集團中期虧損3,626萬元,而在過去10年,該集團原來也沒有派息紀錄,或許省回多少改名費用之外,陳恒輝也可少收點薪金和津貼等,畢竟在短短兩個財政年度,他自己一個人經已袋下逾1億元了,可能讓小股東收回些少,可能更開心。
內地上市公司或更熱衷改名,粗略從2000年至今,內地A股公司平均每年有逾50家公司改變名稱,或許部分與被購併有關,也有些與配合熱潮跟風,如加科技或生物等名稱。望望資料,原來有間公司名浪莎股份,竟在15年內改名多達12次,平均年多便改一次名,而改名排行榜亞軍的西部資源也改了名10次。

(12月9日刊於《am730》)

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