Monday, October 21, 2013

下一波還可3G市場

幸好香港未有管制報紙出版數量,否則分分鐘連《am730》也難面世,皆因要維持報紙的「市場秩序」,避免影響收費報章的生意。若果如此,免費報章市場便不可能百花齊放,產生的經濟利益更難為派報姐姐提供新收入來源。
雖然,最遲誕生的免費報章於上周最早「夭折」,無論是市場飽和,抑或是其他原因造成,卻正正證明市場自行調節的能力,即使日後有投資者開拓新發展空間,再有新免費報章面世也不足為奇。
可惜,香港特區政府兼做「好母親」角色,為了「免費電視市場」好,政府話:「在考慮牌照的數目和開放市場的步伐上,是顧及增發三個牌照會否不利市場健康及有秩序發展,因而採取循序漸進、審慎引入競爭的決定。」
循序漸進,代表何時去進呢?已等了3年多才寸進?相信市場機制比政府更清楚怎樣前進,政府又話:「將免費電視營運者由現時兩個,倍增至四個」,不斷強調電視台數目經已大量增加,滿足大家的要求,遺憾的是,政府仍停留在量而忽略質的要求,且看亞記曾幾何時在數碼廣播啟用後,設立大量頻道,又話抽中靚號碼,轉台收看云云,結果如何,有目共睹。
至於市場全面開放,是否不利既得利益者?且看香港於6月共有逾431萬條電話線,住宅佔逾247萬條,商業佔184萬條。香港電訊(6823)於6月底有265.1萬條,住宅和商業分佔140.9萬和124.2萬條,即該集團佔整體市場佔有率61.5%,再細分住宅和商業市場佔有率則為57%和67.5%,代表雖然市場開放多年,其他對手只能蠶食部分比率,但過去電話費用已有所下降,及創造就業機會。電視廣播(511)理應不用太擔心!
其實,政府下一波恐怕會蔓延至另一項民生重要事項:流動電話市場。由於3G頻譜續牌迫在眉睫,現有營辦商頻發功,希望不要收回部分頻譜,並預先取消無限上網計劃,兼各自加價,預示市民要用貴電話服務,但政府似乎無意改變初衷,當然,決定不會含「政治因素」。
問題來了,今日流動通訊市場的戰國場面更厲害,儘管近年多番整合,市場仍然有多達5間營辦商生存,有3G的亦佔4間,如果3G頻譜引入新競爭對手,代表數目達5間,豈不是向政府對免費電視市場的「有秩序發展」摑一巴?
禤中怡相信,行會高官忙於政事,難天天睇電視,但還望讓市場決定這個營運商能否生存。政府往往用娛樂、賭博等各種享受麻痹市民,對政治冷感,方便施政,奈何如今連只睇電視的都上街,恐怕梁特首日後退位,轉做社運分子,定必有能力號召市民湧上街頭。

(10月21日刊於《am730》)

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