Sunday, August 11, 2013

傳媒有價有市

香港真是一個可愛的地方,教師的言論竟引發旺角街頭大戰。禤中怡並非幸災樂禍,相反只是體現自由表達價值,當然講手免問。

事件又讓大家追尋真相,不要單看幾個片段,知道事件來龍去脈才作判斷。不要單注視於教師的粗話,還要看看她說這話的原因,如波局長的農地風波,焦點由始至終是炒賣無罪,只是他有否避免利益衝突問題,而最重要的是,後者才是涉及公眾利益的問題。

網上世界熱鬧之餘,傳統傳媒依然有市場,遠的有持《紐約時報》的紐約時報公司(The New York Times Company),將所持新英倫傳媒集團(New England Media Group),以7,000萬美元(5.46億港元)售予持有英超球隊利物浦班主John W. Henry,而該資產主要是《波士頓環球報》(The Boston Globe)等。

計及20年前用11億美元(約85.8億港元)買入價,紐時帳面足足輸掉近94%,還未計美元貶值因素,認真恐怖。

至於對新買家而言,則可能配合其發展策略,因為這位富豪本身亦有美國職棒大聯盟球隊波士頓紅襪(Boston Red Sox),相輔相成。

據Alliance for Audited Media統計,截至去年9月止6個月,該報日均發行量約23萬份,比02年高峰期的41萬份足足劈近半,雖然網上訂戶增長幅度或難以抵銷全部影響,但這位紮根波士頓的富豪相信可藉此擴大當地發聲能力。

此外,專注於網上媒體的IBT Media亦向IAC(InterActiveCorp)收購《新聞周刊》(Newsweek)網上版,但代價欠奉。該份已有80年歷史的雜誌於今年1月才因銷路下降而轉為只刊網上版,料不到半年便易手。

於06年創立的IBT單在美國有700萬名讀者,並擁有10份網上國際刊物,更聲稱每月瀏覽量逾3,000萬名讀者,增長速度驚人,反映對資訊的需求未有收縮,只是從紙張轉為網上而已。

有趣的是,IBT現時位於曼克頓金融區的寫字樓,正是當年《新聞周刊》的辦公地點,真是新經濟再配合舊經濟的另一典範。

近的當然是本地免費報章市場,《am730》成功度過8個年頭,萬料不到施先生同日遇襲,幸未受傷,祝他一家人平安。

早前則傳一份老牌免費報易手,由本地買家向國際性機構購入,但仍未見其母公司有正式公布。

之後,又傳另一份屬於上市公司的免費報賣盤予地產大孖沙,隨後該上市公司高調否認,總之營造免費報紙有價有市,未知會否有真deal落鑊。

(8月5日刊於《am730》)

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