Wednesday, April 30, 2008

你加舖我擴充

新鴻基地產(016)零售業務第一炮,就是買入沙田西田百貨,隨著周日改名叫一田百貨之後,正式大事擴展,皆因新名稱登場。禤中怡聽聞今次改名,除了可以實行自己話事之外,最重要的是,日後毋須繼續向日本西田支付大筆專營權費,變相慳了一大筆。

禤中怡早已聽聞該百貨已計劃開設分店,目前正物色開新店地點,而最有機會登陸的地點就是新界西,可能空降落天水圍區,而一田日前則指亦不排除會落戶新界北。另一間日系百貨,即早前由UNY變身做APITA後,亦蠢蠢欲動,同樣有意渡海過新界,可能在荃灣區設新門市。

值得注意的是,一田和APITA所增的分店,似乎無意走現時樓面巨大的綜合百貨店路線,相反,只開設近期流行的超級市場,希望吸引當區樂於消費的中產一族。

這種策略無可厚非,皆因經營龐大樓面,成本壓力非輕,加上永旺(984)近年轉開設小型店舖,尤其是已在香港開設3間超級市場,還有夠膽在大型高檔商場開店的ThreeSixty、Market Place by Jasons和city'super,生意有多好,望望人流就知道啦!

之前講有農脹,意味食品價格有升無跌,幸好百業興旺,大家捨得使錢,飲食業也紛紛趁機擴張,不讓超市業專美。特別是提供日本飲食的,不知怎的,數量膨脹得驚人,數目分分鐘多過銀行。

傳統旺區如銅鑼灣之外,若果走入舊區,竟也見到壽司店,像西環短短一條街就有10間銷售日本食物的店舖,相信泓都這類新盤已成功聚了一群新客群。至於壽司店集團亦走入傳統民居,像土瓜灣也有這類店舖的蹤影,兼且更大排長龍,可見其受歡迎程度有多厲害,但有趣的是,究竟哪裡出現這麼多壽司師傅呢?莫非日本師傅空運抵港?

不要以為其他飲食連鎖店會靜下來,禤中怡同飲食界朋友談起,他就話搵舖增據點的實不少,好像來自美國的OutBack,原來也正物色擴大分店網絡,最大機會在銅鑼灣多添一間新分店,令分店數目從6間,增加至7間。這間餐廳已有20年歷史,主要提供澳洲特色美食,在20多個國家都有業務,今趟再開分店,反映市場對這類食物受落。

至於另一間專賣大大件牛肉、超級份量甜品的Ruby Tuesday,也準備加開分店,皆因尖沙咀海港城那間分店,已結業多時,目前只在太古城、沙田和九龍灣才有分店,當然要物色增加據點的地方。無獨有偶,Ruby Tuesday合心水的地點也是位於港島區,可能在康怡花園附近落腳。有份百萬富翁報告曾話最多富翁住在港島區,究竟這些商家是不是參考那些數據去開舖,齊齊想賺富翁口袋裡的錢?

(4月30日刊於《am730》)

10 Comments:

At 1:51 AM, Blogger 巴林 said...

近年的確有不少客戶郡以中產為目標的大型零售商擴充業務,看來市道還是不錯,相信零售店舖出租為主業的上市公司也會有不錯的表現吧 !

 
At 12:22 PM, Anonymous Anonymous said...

恩!市道是不錯!相信零售店舖出租為主業的上市公司也會有不錯的表現!!謝謝分享了!

 
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