Monday, February 11, 2008

財經公關變秘書

今天是鼠年第一個交易日,祝願各位可以心想事成。一眾股民當然希望股市興旺,而市旺當然令從事金融行業的人水漲船高。講起金融服務,一般人會想到銀行賓架和股票經紀,但背後另一功臣卻可能永遠沒有人記起,就是財經公關也。


不要看輕這個行業,因為去年IPO(首次招股)也不少,即使按project計,單是幫公司客戶發放資訊的需求,已比以前更大,特別是一些中小型股份,想在報紙、甚至電子傳媒中能有曝光機會,財經公關就要出動。由於市場興旺,今年花紅聽聞亦不俗,3個月的薪酬相信冇問題。當然,做公關公司(agency)同做公司內部公關(in-house)自然有分別。前者工作量驚人,但有機會獲較高酬勞,而後者則照顧單一公司,對口單位相對較少。近年內地企業來港上市頻仍,打公關公司的工,就不能計較,隨時要提供額外服務。聽聞內地企業匆匆來港,有時更要求公關公司代為訂房,甚至安排交通等,簡單就是秘書服務,與原來工作性質完全不同。這也很難怪,內地企業如果不在港設辦事處,根本欠缺人手支援,而且對公關工作性質的認識也非常含糊,索性用到盡。


由於需求強勁,其實財經公關公司同樣有併購,去年下半年就已有兩宗。


匯思訊早前收購已成立10年的靈思公關控制權。可能大家會覺得較陌生,但提到靈思公關創辦人是馮煒光,或許會有點印象,因為他就是民主黨核心成員之一,有些抗爭場合也會見到他的蹤影。


交易完成,他續任該公司董事總經理一職,同時加入匯思訊管理層,齊齊造大這個大中華區餅塊,而靈思公關續經營本地上市公司財經公關、上市項目財經公關及公共事務諮詢服務等,並且會在企業傳訊及危機處理等合作。對匯思訊這類一向服務跨國企業、國有企業等大機構來說,購併可進一步擴大業務範圍,兼且即時獲得一批新客戶,無需慢慢「培養」,因為有些客戶與公關公司已簽合約,採用一個年期,要撬走就要等合約完結方可有機會。


除匯思訊外,另一間國際性公關公司富迪訊(Financial Dynamics International,網址為http://www.fd.com/)最近亦擴大中港業務版圖,收購楊穎欣(Wendy Yeung)的財經傳訊、企業傳訊團隊,令其在中港有25人為客戶提供服務。Wendy在商場打滾多年,創立著名的天機公關已18年,財經界相信無人不曉,曾為超過160間公司進行IPO,現有客戶不少,其中有爆棚哥陳國強等不少好朋友,幾年前Wendy曾過上市公司主席癮,擔任流動廣告主席,及後辭去該職位,該公司於06年8月走上除牌之路,即取消上市地位的結局。


(2月11日刊於《am730》)

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