Monday, August 27, 2007

曾sir與博客

在資訊透明的年代,商業中間人角色並不易為,精明如剛入股亞洲電視(ATV)的查氏家族自然亦深明此道,過去幫亞視買airtime製作財經節目(實際上節目內廣告成分居多,窩輪、國內地產廣告長期在節目時段中出現)的曾智英(曾sir),二判角色將被亞視這個大判收回,想不到查家入主亞視,第一個受影響的原來是曾sir,不過禤中怡奇怪的是,為何早幾個星期,還經常看到亞視本港台在播《曾sir28show》的廣告宣傳片,但轉過頭,亞視原來又已經另有盤算。


禤中怡身為財經Blogger,看財經節目是份內事,猶記得曾sir在亞視搬入大埔新廠房後的第一集《曾sir28show》中,還大讚新廠景美輪美奐,那知短短時間內,卻已被out,禤中怡憶起當時曾sir的說話,從邏輯上分析,他應該還未知道節目的命運。


曾sir過去找來各方財經評論員幫手,出席節目談港股和個別股份股價走勢。最重要的是,這些財經評論員都是有求必應,甚至可用免費去形容,節目成本又輕一些,盈利能力自然更高。逢交易日就有節目,曾sir做做吓原來已經有4年時間,面對這種「利錢」高的節目,兼且換了新老闆上場,亞視又怎會自己放棄這隻金蛋呢?所以索性自行製作財經節目,今日推出的《理財博客》,取代之前曾sir於早上和下午兩個時段的財經節目,實行肥水不流別人田。


不過,據說曾sir亦非全部退下來,還會為新節目的部分環節提供內容。此外,他始終有一定人氣,若果能保持曝光率,就可以繼續找機會賺錢,但新部署就真的要再打探一下。


聽投資界朋友講,新節目其實同之前的變化不大,同樣會請財經評論員做嘉賓,繼續講港股,若果用「搭膊頭」方式,即免費出鏡,代表節目內容同樣毋須頗大人力的製作成本。


不過,如果只是換湯不換藥,節目就難以突破,說實話,亞視夠膽一下子叫曾sir拜拜,足證亞視認為沒有曾sir,也不會出現甚麼問題,如收視率下跌之類,這顯然已可估計亞視認為《曾sir28show》的內容有幾大的叫座力或受歡迎程度,禤中怡認為,亞視如果真的希望搞好晨早時段的收視率(事實上晚間時段亞視打勝仗的機會遠低於晨早時段,事關大家都從來沒有投放太多資源於這個時段的節目製作上),就真的要好好改變一下節目內容,如果又是一味sell product,把節目內容變成隱性廣告時段的話,對於觀眾而言,根本沒有太大意義,禤中怡一直期待本地財經節目能夠做到如歐、美電視台的質素,而並不是把節目變成廣告的一種偏鋒手法。


(8月27日刊於《am730》)

4 Comments:

At 9:25 AM, Blogger oakleyses said...

longchamp handbags, michael kors outlet, prada outlet, burberry outlet, prada handbags, oakley sunglasses cheap, jordan shoes, tory burch outlet, nike shoes, michael kors outlet, gucci outlet, louboutin outlet, longchamp outlet, kate spade handbags, air max, nike free, coach outlet store online, ray ban sunglasses, louboutin, kate spade outlet, michael kors outlet, true religion jeans, tiffany and co, coach purses, louis vuitton, tiffany and co, oakley sunglasses, louboutin, ray ban sunglasses, louis vuitton outlet stores, burberry outlet, michael kors outlet, louis vuitton outlet, michael kors outlet, coach outlet, louis vuitton handbags, longchamp handbags, polo ralph lauren outlet, chanel handbags, michael kors outlet, christian louboutin shoes, oakley sunglasses, true religion jeans, louis vuitton outlet, coach factory outlet, air max, polo ralph lauren outlet

 
At 9:47 AM, Blogger oakleyses said...

ugg australia, canada goose jackets, soccer shoes, ferragamo shoes, celine handbags, canada goose outlet, uggs outlet, mcm handbags, lululemon outlet, p90x, wedding dresses, canada goose, marc jacobs, asics running shoes, birkin bag, instyler, soccer jerseys, giuseppe zanotti, jimmy choo outlet, rolex watches, new balance shoes, ghd, chi flat iron, nike roshe run, north face jackets, mont blanc, mac cosmetics, babyliss pro, reebok outlet, ugg boots, ugg boots, insanity workout, hollister, vans shoes, beats by dre, ugg, bottega veneta, north face outlet, valentino shoes, ugg pas cher, nfl jerseys, herve leger, canada goose, canada goose, longchamp, canada goose uk, nike huarache, abercrombie and fitch

 
At 9:56 AM, Blogger oakleyses said...

louboutin, moncler, montre homme, hollister clothing store, lancel, moncler, moncler, karen millen, vans, louis vuitton, parajumpers, moncler, juicy couture outlet, links of london, converse, air max, swarovski, supra shoes, thomas sabo, ray ban, pandora jewelry, converse shoes, oakley, canada goose, toms shoes, gucci, juicy couture outlet, pandora charms, pandora charms, swarovski crystal, moncler, rolex watches, coach outlet store online, wedding dresses, iphone 6 cases, moncler outlet, canada goose, moncler, air max, ralph lauren, baseball bats, ugg, timberland boots, hollister, hollister, ugg

 
At 2:18 PM, Blogger Unknown said...

ninest123 10.19
prada handbags, oakley sunglasses wholesale, oakley sunglasses, cheap oakley sunglasses, christian louboutin outlet, uggs outlet, uggs outlet, michael kors outlet, christian louboutin uk, michael kors outlet online, michael kors outlet online, ray ban sunglasses, ugg boots, replica watches, polo outlet, uggs on sale, nike free, tory burch outlet, louis vuitton, christian louboutin, burberry outlet, gucci handbags, michael kors outlet, christian louboutin shoes, burberry handbags, replica watches, tiffany and co, louis vuitton outlet, jordan shoes, longchamp outlet, louis vuitton, michael kors outlet store, michael kors outlet online, oakley sunglasses, chanel handbags, tiffany jewelry, kate spade outlet, louis vuitton outlet, ugg boots, nike air max, nike air max, longchamp outlet, longchamp outlet, prada outlet, ray ban sunglasses, nike outlet, polo ralph lauren outlet online, ray ban sunglasses

 

Post a Comment

<< Home