Monday, April 23, 2007

年輕人要試新事物

那邊廂有年輕人濫殺無辜,這邊廂卻有年輕人踏上成功路,講的是正影響全球網民的短片分享網站YouTube創辦人陳士駿。

對於想出這個念頭,陳士駿指起源只不過是想和朋友分享個人視像的願望,他與兩個合伙人的最初意念就是讓人人都有表現自我的機會。對於YouTube能夠成功,他認為一個很重要因素是為用戶著想,讓用戶使用起來簡單方便,允許多種格式的視像短片上載,再把視像轉化為普通格式播放,網頁「乾淨」,沒有廣告彈出,不會用戶造成干擾。為避免網絡擠塞,YouTube要求用戶上載每段短片數據量不得超過100MB。

看到這些規格,似乎連普通一個電腦迷也會想得出,但真正考慮用戶需要,而非建構於甚麼高科技,避免難用這一點,已值得大家學習,難怪他話當今世界許多年輕人都很有天賦,他們應該鼓起勇氣,嘗試一些新鮮事物,成功並非遙不可及。對於網上短片如此流行,相信大家也會估到他的答案,就是:「人人都渴望成為明星,人人都渴望交流、分享和獲得回饋。新媒體的出現可以讓人們學到新知識、發表個人觀點、和志趣相投的人分享經驗。」同時,陳士駿表示,作為在美國長大的華裔移民,中西文化的融合給他帶來了許多靈感和啟發。

如今,YouTube已經穩固佔領了全球網絡視像市場40%的佔有率。在談到網絡視像短片發展的未來時,陳士駿已表明下一步想開發手機視像,即用手機可以看短片。

若果他成功打入這個市場,相信會為現時尋覓營運模式的3G營運商帶來新商機,因為今日用3G做視像對話的人少之又少,只要用過該服務的便知道原因,但短片時間短,下載所需時間有限,在車上已可欣賞,問題是,若果人人用YouTube,會否像現時寬頻服務供應商一般,只能收取接駁月費,流動電話網絡營運商眼巴巴看著那些廣告收入流給網站呢?

用白金卡一肚氣
今時今日,一張白金卡已經不值錢,皆因申請門檻降低外,為了搶客,白金卡的吸引力自然也相應下降。此外,銀行積極游說客戶使用信用卡服務,皆因每碌一次,又收商戶處理費,又希望客戶延期還款賺利息收入,所以優惠多到不堪,但禤中怡的朋友最近大呻用白金信用卡的優惠時,卻換來一肚氣!

原來朋友於復活節假期,與太太齊齊外遊,由於所持美資大行的白金卡提供機場貴賓候機室服務,故此提早到機場,希望讓太太感受一下白金卡帶來的服務。

可惜的是,朋友和他的太太所持的附屬卡均被拒絕使用該服務,即時令他摸不著頭腦,皆因簽帳未超額,最後只好致電信用卡中心查問,方知道問題所在。服務員發現朋友曾參加該白金卡的私人貸款(Personal Loan)服務,雖然按時還款,但電腦卻視作已「借爆額」,故拒絕受理。

問題又來了,朋友話這種貸款並非透支,且是該行服務員致電推銷,怎可如此對待,服務員再花一段時間了解後,才告知是電腦系統的問題,錯誤識別為「借爆額」,著朋友等5分鐘調整系統。

服務員及後致電表示問題已解決,朋友再度用卡,但又再被拒,令他哭笑不得,因為卡中心又拒絕!朋友無奈再致電卡中心,服務員直接與候機貴賓室服務員溝通,擾攘一輪,朋友終於放棄,因為要趕往乘搭飛機,但場面已叫他尷尬不已,兼在太太面前失威!禤中怡唯有勸他,借錢無問題,想拿著數就看機遇了!

(4月23日刊於《am730》)

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