Friday, April 27, 2007

Bad Taste的政治笑話

政治漫畫向來是一種高難度的創作,尊子在香港可稱為「香港政治漫畫第一筆」,禤中怡多年來閱覽《壹週刊》時,都必看尊子的作品。但在今期《壹週刊》內,以尊子署名字粒/製版的《壹週報》,就認真令人感受到玩Satire(諷刺)與Bad Taste(品味低俗)之間有時只差一線!

在今期《壹週刊》內的漫畫專欄《壹週報》中,刊登了一篇畫作,以「多快好省平靚正、美國校園家居武器用品專門店」為題,配以美國弗吉尼亞州理工大學(Virginia Tech)大屠殺兇手趙承熙做主角,表示「感恩節大減價、50%off」。看似諷刺,但禤中怡看到全國廣播公司(NBC)播出趙承熙的自拍影帶片段,那些舉槍照片、憤怒的遺言,實在叫人不堪入目,更傷害了受害者的家人,就如在傷口上灑鹽,究竟應否播出這些片段呢?香港與美國距離千百萬里,儘管《壹週報》拿來做故事對美國人的影響應該不及美國傳媒般大,但是否等如香港人要再看這種低俗的內容,甚至創作成一點也笑不出的「笑話」?

感恩節於美國人而言,是擁有巨大象徵意義,且與宗教有著莫大關係,但竟然在香港被創作成血腥政治笑話的一部分,真令人不安。美國感恩節的來由和移民有關,於1620年,載著逾百名英國清教徒(Pilgrims)的船隻「五月花號」(The Mayflower)在麻薩諸塞州的普利斯敦登陸。當年寒冬讓他們受盡苦難,到春天來臨時只剩下50多人存活,幸獲印第安人教導他們如何狩獵、捕魚和種植南瓜和玉米等。由於印第安人的協助,這些移民的農作物豐收。為感謝上帝及印第安人,清教徒便每年舉行感恩歡慶,在黎明時都鳴放禮炮,列隊走進教堂,舉行盛宴如食火雞等。1789年,華盛頓在就任總統聲明中宣布將11月26日、星期四定為感恩節(Thanksgiving Day)正式節日,以發揚美國人祖先感恩精神。在1863年,美國總統林肯宣布每年11月最後一個星期四為感恩節假期;之後多次改動,直至1941年國會通過每年11月第四個星期四為感恩節。但估不到這個節日竟被拿來作血腥笑話。

危機管理又一好例子
路透社(Reuters)昨日在亞洲部分城市報價系統故障,後來話香港於下午恢復正常,未知客戶會否索償呢?談到「死機」,上周黑莓(Blackberry)電郵服務於北美出現問題。所謂有危就有機,但黑莓似未有好好利用機會提升知名度,反建立壞名聲。在《Advertising Age》內,有篇文章指在「死機」發生後,黑莓未作任何公布,母公司Reseach inMotion更從未將此事在其網站作披露。有客戶更誤將錯誤歸究自己公司IT(資訊科技)部門。直至12小時後黑莓才發簡短聲明,但客戶早已從傳媒、互聯網知道「死機」消息。兩日後黑莓才解釋使用未經測試的軟件引致「死機」,大部分電郵已傳送回客戶手提設備內。事件影響有多深遠難料,但在Blackberryforums.com網站有1.6萬個訊息談論「死機」,反映客戶重視,可惜黑莓無加強應變能力提升客戶忠誠度,日後遇上新對手時恐再被揭舊瘡疤。

(4月27日刊於《am730》)

13 Comments:

At 10:51 AM, Anonymous yy said...

我看你的專欄已經一段時間,前一陣子提及你媽媽身體抱羔,我真的很擔心她,雖素未謀面, 但字裏行間,感覺到那份真摰的感情,
希望她儘早好起來~

 
At 11:31 PM, Anonymous Anonymous said...

對於沒有幽默感的民粹分子,世空上許多創意作品恐怕無論如何也是Bad Taste之作。

 
At 9:22 AM, Anonymous Anonymous said...

有無搞錯!死了這麼多人,還拿來當笑話,實在離譜!我同意禤中怡的看法,也不明白這則Bad Taste的政治笑話與民粹分子有何必然關係,再講,這個笑話很富創意咩?可能這個才是真正的笑話!哈哈!

 
At 12:05 AM, Anonymous Anonymous said...

世界上任何文學作品、藝術作品、甚至一個簡單的舉動,例如食口煙,唔同既人,基於價值觀不同,根本無可能有共識。

之不過,如果基於人家的看法/價值觀與閣下不同,就要將自己一套強行施加別人頭上,未免說不通。

唔岩你口味的節目,大可以轉台;因為口味與自己不符,動輒投訴,甚至乎施加壓力,剝削別人的收睇既自由。就係一種可怕的民粹主義,理論上,同毛澤東、希特拉無咩分別。

 
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