Friday, January 19, 2007

廣告人畢明入主壹傳媒

傳媒行業近期認真熱鬧,除了台前的主播如趙海珠脫離本行,轉換新環境外,最近幕後亦有大變化。近期最熱鬧的幕後變化非壹傳媒(282)莫屬。日前該集團公布原營運總裁兼財務總裁丁家裕(Stephen Ting)已獲擢升為行政總裁。至於丁家裕原來的財務總裁一職懸空問題原來早有答案,就是由李向民出任。

另一方面,《am730》專欄《AD COLUMN》主筆畢明獲禮聘加入壹傳媒,而她的加入更由黎智英親自發memo公諸於世,可見畢明地位任重道遠,實行由廣告界跳入傳媒業,繼續賣腦,出任集團創作總監。其實這個職份及崗位過去曾由份量十足的鬼才林振強擔任,可見地位之重要性。禤中怡與畢明同為《am730》寫稿,過去亦有emaili交往,畢明更曾寄其大作《廣告死未?!》給我閱讀。今次黎智英睇中畢明,禤中怡其實不大意外,正如早前肥佬黎亦曾在家中設飯局欲禮聘前商台CEO蔡東豪一樣。

一個企業做上十個年頭,要注入新思維確不簡單,而且壹傳媒過去的作風是廣招行內的菁英群,大有盡收天下兵器的中國古代戰略思維。但礙於香港傳媒在壹傳媒(或可說是《蘋果日報》)崛起後,出現了一種內部膨漲但外圍收縮的現象,「大報更大,小報無晒」,漸漸形成單邊傾斜的市場發展趨勢。這股蘋果化現象,現下卻變成傳媒業經營困難,要培育新一代菁英更加談何容易。
一向希望搵到叻人幫手的肥佬黎,惟有再一次外求(過去有傳聞,肥佬黎曾找過當過編劇的文化人當記者),而畢明正好合其心意。

畢明在廣告界有一定知名度,而且可說是多面手,畢小姐除為《am730》及《蘋果》撰寫專欄外,亦曾經當過填詞人,樂壇天后容祖兒及鄭秀文都曾經唱過畢明的作品。另外,她對電影亦有認識,一直有擔任香港電影金像獎的專業評審。

說回畢小姐的老本行—廣告,她過去曾經幫出前一丁、維他奶、恒生銀行(011)、百佳等大品牌度橋,出位之作可說是百佳的黃老太,禤中怡發覺,至今最令我印象深刻的百佳廣告Icon,仍然是這位全黃色長衫的可愛老人家罷了。

新任CEO丁家裕亦仕途順利,一向甚受黎智英器重。他於97年加入《蘋果日報》出任財務總裁後,在短短2年間,於99年便升為集團執行董事兼集團財務總裁,03年更成為營運總裁,掌管集團財務、行政、人力資源和多個後勤部門及香港印刷部。他可算是會計專才成功上位的好例子,皆因他曾任職香港及澳洲大型執業會計師行外,並曾出任多間大型企業及上市集團高級財務及管理職位,Stephen畢業於澳洲悉尼Macquarie University,持有經濟學學士學位。

今次大調動似乎屬意料之內,從該集團最近公布的財務報告已露端倪。截至06年9月底壹傳媒純利較05年同期跌29.6%至1.57億元,主要來自其本港旗艦《蘋果日報》盈利下降所致,期內該報廣告較05年同期下跌14.5%,少收達5,500萬元!至於新媒體衝擊和對手減價已令其06年上半年平均每日銷量跌破30萬份至29.7萬份。面對股價去年大部分企於4元或以上水平,奈何由去年11月底確認跌破4元起,股價跌勢加劇,昨日收市報2.66元,再逆市下挫0.7%,究竟會否有新一波人事調動尚待觀察,但肥佬黎變招,以新人事新作風出擊,對業務應有正面幫助。

Skype創辦人另起爐灶撼YouTube
互聯網電話服務公司Skype及P2P軟件Kazaa創辦人Janus Friis及Niklas Zennstrom先前以26億美元(約202億港元)天價將Skype賣給Ebay致富,估不到迅速又再投入市場作戰,實行與YouTube、Apple等對手搶佔一席位。 他們剛成立新網上影音服務公司,名稱為「joost」,未來發展寬頻電視服務,實行結合互聯網和電視服務,搶攻目前正鬧得熱烘烘的線上娛樂市場。joost總裁Fredrik de Wahl指將提供的網絡電視服務傳輸技術以Skype和Kazaa為基礎的P2P(點對點)傳輸技術為主,並免費提供予用戶,即需從廣告佣金中獲利。用戶日後就像看電視般,可自由挑選想收看的頻道和節目,還可從電腦以全熒幕享受,甚至有些是電視無法提供的服務,如可與網友討論節目內容的即時互動功能。不過,由於YouTube已與美國哥倫比亞廣播公司(CBS)合作,APPLE旗下有受歡迎的迪士尼電影公司支撐,未來joost如何打響知名度及找尋內容亦是另一大難度。此外,joost亦正受另一點對點網絡傳輸技術公司BitTorrent的挑戰,因對手已取得多家網絡影片公司授權提供P2P影片傳輸服務。如有興趣可往www.joost.com看個究竟。

(1月19日刊於《am730》)

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文中: "禤中怡與畢明同為《am730》寫稿,過去亦有emaili交往,畢明更曾寄其大作《廣告死未?!》給我閱讀。"

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