Friday, January 05, 2007

珠珠上位轉戰銀行界

最近,不少中環人的話題除了海底電纜受地震影響而斷纜,對外通訊大受影響之外,當然還有TVB新聞之花趙海珠的最新去向,原來她已改行,盛傳將到法國國家巴黎銀行做衍生工具Marketing的工作,正式走上投資銀行家之路。或許有些不太熟悉金融界的朋友會問,為甚麼進入金融界,不是需要考牌,或者需備CFA(特許金融分析師(Chartered Financial Analyst)資格的嗎?

如果你想在投資銀行的盤房(Dealer room,執行買賣指令的部門)搏殺,那麼一定要考經紀牌方可,否則前途認真有限,你最多在支援部門打滾兼永遠難以升上更高職位。當然,如擁有CFA資格,必會對升職有著數,因為盤房不管做trader、dealer,或是assistant,有專業知識的資格始終是百利而無一害。

但做Marketing部門就是另一回事,之前為甚麼禤中怡接到一些「無厘頭」電話後,會有點不耐煩,就是因為很多做Marketing或者叫Relation Manager的同事,並非靠專業知識入行,反而樣貌娟好卻是其中一個入行條件,但可惜專業水平尚待磨練,每每會提出一些不著邊際的問題。
所以在投資銀行工作,如果能夠忍受如同潛入太平洋八千尺深海般的工作壓力,以及來自老闆們永無目標的業績要求的話,其實在大行內著實有不少靚女或靚仔,工作環境不俗。在大行工作,可以同趙海珠一樣靚女做同事的機會,應該遠較在深圳、東莞的工廠裏做管理層為高。

除了以靚取勝外,要進入大行的Marketing的另一法門是要擁有一定客源。很多大行高層都是世家子弟出身,有一群有錢親戚「照顧」,根本不愁客路,而對大行來說也輕易找到「新水源」,自然樂於安排這些世家子弟出任合適職位。禤中怡更聽聞,有外資大行曾經嘗試過聘請一個沒有大學畢業證書的髮型師,在其Marketing部門工作,為甚麼?說穿了原來是那間大行看中那位髮型師手上的客人名單,皆因全屬闊太也!

如果並非世家子弟,又樣貌一般,更沒有如那位髮型師般擁有富貴客戶在手,那麼可能就要從trade assistant(交易助理)或者分析員這條路去走了。當然有些亦已有5至6年Banking工作經驗,本身有一定人脈網絡的有心人,也可以由Marketing起步。但不管靚女又好、世家子弟又好,因為整間銀行都擁有這麼多好條件的人才,所以你有料亦只不過是拿着張入場券,如果要賺得多,始終要講實力,與及能否替客戶賺大錢。所以趙海珠現時才是捱世界的開始,還要面對一般Marketing部門存在的是非和辦公室政治問題,並不一定較在TVB工作舒服。所以禤中怡在此,祝珠珠好運,未來前途一片光明。

(1月5日刊於《am730》)

34 Comments:

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依家衍生工具的市場部,都要人同傳媒吹水,推下自己行發啲輪,同埋有多少觀眾緣,珠珠係適合人選,不過人地問佢引伸波幅時,佢識唔識答就唔知。至於無記新聞部,是非唔會俾大行少。既然日子差唔多,待遇和報酬多過無線呢啲大台,過檔係正常。

 
At 10:50 PM, Anonymous Anonymous said...

"做衍生工具Marketing的工作,正式走上投資銀行家之路",如此的話,全世界所有銀行的marketing 或者 corp comm 員工也是銀行家,再推論下去,所有在銀行打工的也是銀行家......香港 的blog,擲地有聲者誠如鳳毛,真係唔知點算。

 
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