Wednesday, December 27, 2006

.tv時代快來臨

互聯網域名等同公司名稱般重要,因為要客戶容易記得,中國電子商務協會《中國企業CN域名應用調查報告》資料顯示,在中國20個熱門行業中,前10強企業用「.cn」域名佔整體的81.5%,成為企業主流。其中家庭電器、電腦、食品和媒體行業中的龍頭企業差不多全部用「.cn」域名。
調查顯示中國500強企業中,有406家已啟用.cn域名,比例達81.2%,其中排名前100的企業更佔96%。但隨著排名位置下降,企業應用該域名比例也呈明顯下降趨勢,顯示企業綜合實力越強,擁有該域名比例越高。至於在全球500強企業中,雖然有很多企業未在內地開展業務,但也有258家企業應用.cn域名。

不過,講到明年最熱的域名,可能是「.tv」這個域名。隨著YouTube網站熱爆,各式具備影像和聲音的網站也開始如雨後春筍般,在互聯網繁衍起來,「.tv」價值也水漲船高,更有腦筋動得快的商家開始經營「.tv」的個人網站註冊。

資料顯示,一名叫Bill Gross的商人於2000年已向南太平洋島國TUVALU(土瓦魯)埋手,原來該國代碼縮寫為「.tv」,在互聯網泡沫高峰時,他以5,000萬美元(約3.9億港元)向該國買下該網址註冊權的10年使用期,令這個人口只有逾1萬人的小國無端發了一筆橫財。不過,當年影像網站並未流行,Bill Gross便將「.tv」賣給網址註冊商Verisign。Verisign則與Demand Media合作,預計在明年3月,將會正式開放個人註冊「.tv」網址名稱。 由於「.tv」一詞讓人很容易聯想到電視等概念,亦是全世界辨識率最高的名詞之一,將可替網站省下數以萬計廣告成本,目前全球已有很多公司和個人擁有該網址名稱。

至於Demand Media的股東架構,其實就是將MySpace.com網站賣給梅鐸(Rupert Murdoch)旗下News Corp.(新聞集團)的Richard Rosenblatt夥其他基金投入2.2億美元設立。為推廣「.tv」域名,註冊年費由目前50美元降至20美元,吸引更多個人擁有網站,播放自己的影片。當市場普及後,預測一些具代表性的「.tv」網址藉競投註冊而帶來更可觀的收益,真的可能挑戰「.com」的優越地位。

基金競爭白熱化
私人投資基金(Private Equity Fund)、對沖基金(hedge fund)和創投基金(Venture Capital fund)這3種投資工具,似乎風馬牛不相及,皆因其投資策略各有不同,但「他們」越走越近,互相競爭場面陸續出現,料明年更趨白熱化。例如對沖基金近期轉向投資流動性較低投資產品如參與私人直接投資,與以往藉不斷買賣等交易模式找尋增長不同,而這類投資年期動輒數年時間,相信有助分散風險和擴大投資範圍。

不過,對沖基金過去投資涉及股票、商品等交易頻繁,按照美國法例,可因此獲「交易商」地位,投資者投資該類基金時可獲稅務優惠,就是投入的資金可作稅務支出扣減,並註銷所支付基金管理費用。對一般投資者來說,可能涉數萬港元的投資成本,絕對是基金其中一項賣點。

若對沖基金改變投資策略,採取持有資產的投資策略,而非經常進行買賣的話,則可能不再具「交易商」身份,美國投資者投資該類基金時,或無法享受稅收減免優惠,吸引力自然下降,真的是「變又死、唔變又死」。

至於美國創投基金今年表現不佳,3年、5年平均回報率可謂「跑輸大市」,但全國創投基金協會向200個創投基金的調查顯示,普遍預測明年情況好轉,更準備加入資源,投資能源、互聯網等傳統行業範疇外,拓展美國以外市場已成為另一重點。不過,在物色合適投資對象時,受訪創投基金中,62%和48%相信遭遇對沖基金和私人投資基金加入競爭的壓力將顯著增加,反映3者勢力拉扯情況不斷。惟一不變的是,就是市場資金充裕,79%創投基金認為未來數年不存在資金缺乏問題。

(12月27日刊於《am730》)

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