Thursday, November 16, 2006

多倫多交易所搞財經新聞網

港交所(388)在股市一片大好的情況下,業績與股價走勢俱佳,在處理新股上市及交易費兩大財源支持下,港交所已經大有斬獲。故此該集團從來也是門高狗大,在服務模式上,也不需銳意開拓新業務(即證券業以外),誠然,只要保住現有基業,已可坐收大利。

但在世界的另一邊,情況截然不同,多倫多交易所,由於市場變化,就不得不自求多福,搞搞新意思。加拿大多倫多證券交易所(Toronto Stock Exchange),剛剛與加拿大新聞通訊社(加通社) 及一家名為Thomson Financial的公司合作,開設新聞資訊網站平台提供財經新聞。多倫多證券交易所的高級副總裁Eric Sinclair話,財經新聞網將著重報道3,000多家上市公司的新聞消息,並會結合交易所的資本市場專業指導及加通社的新聞報道,向加國投資者提供全面的加國資本市場訊息。

禤中怡解讀多倫多交易所這個舉動時,即時想起了幾個問題,首先,在投資、證券法相對上成熟的國家而言,涉及證券投資的訴訟,可以相當複雜,尤其是誤導性資料引發的投資官司。多倫多交易所經營財經網站,日後如果發放了一些敏感、甚至錯誤的資料的話,後果可大可小。而且賠償事小,要知道,交易所作為證券機構,公信力也是一項不可或缺的無形資產,如果因為消息不確而被質疑的話,對本業的影響根本難以估計。第二,網站新聞以報道國內上市公司為主,那他們在業務上或多或少都會與多倫多交易所扯上關係,雖然交易所與網站屬於兩個獨立個體,但若上市公司把敏感資料交予交易所,而網站又報道一些市場流傳消息的話,那具有交易所作為股東背景的財經新聞網站,便很容易被外界諸多猜測,財經圈永遠都是是非圈,流言風語無日無之,要做到清者自清,根本難如登天。另一方面,若該網站的編採人員夠醒,在上市公司宣布重大消息前,已在網站披露的話,屆時交易所又會不會十分尷尬呢?真是天曉得。第三,若網站提供的新聞資訊不夠「堅」,只是一般的上市公司新聞公告(Announcement)的話,那就更慘,投資者們斷斷不會花時間來看垃圾資訊吧。持有多倫多交易所的TSX集團較早前公布第三季業績表現,純利較去年同期增長16%,營業額更只升8%,對比港交所第三季多賺45%,自然高下立見,所以要尋求拓展新業務,增加收入。

航空公司大小通吃
航空公司近年飽受高油價困擾,Profit margin(邊際利潤)慘遭蠶食,分分鐘成本控制不當,業績隨時由賺變蝕,故此各航空公司均要奇謀盡出,實行大小(營業額)通吃,相信有航空公司在座位加設插座供iPod使用,只是延續航空公司開源節流的策略而已。禤中怡的朋友便話,剛乘搭國泰航空(293)的飛機去日本偷閒數天,除了看電影外,在機上也找本購物目錄揭一揭打發時間,除了煙、酒和化妝品這些例牌動輒過百元的產品外,竟發現今天這間航空公司連十元八塊的生意也不放過。一塊以懷舊國泰飛機造型的磁石索價才30元,還有紀念筆等也是數十元,真不知找贖會否有問題,抑或歡迎乘客用信用卡呢!至於落機後的服務,國泰也找到商機,皆因在購物目錄內,還提供機場鐵路連乘搭地鐵pass套票的銷售服務,標明每套原價要290元,在機上購買的話,則只需280元便可,但只便宜10大元!對海外乘客而言,的確可解決交通煩惱,但吸引力有多大就不得而知。或許將來在機上還有流動電話儲值卡等出售呢!無論如何,國泰高級管理層怎能不加花紅獎金,給予想出這些賺錢絕招員工,以讚賞其生意頭腦。

(11月16日刊於《am730》)

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