Friday, November 03, 2006

年輕人市場最緊要夠型

要睇一間公司的前景,除咗要睇未來會有甚麼產品,睇在年輕人市場佔有率亦好重要。特別好似報章、雜誌呢類依賴慣性收視的產品,如果年輕人市場做得好,前景都唔會差得去邊。家陣媒介策劃都講究讀者Profile,如果讀者多而不年輕,就係雞肋,因為年輕人先至係廣告商最想接觸的一群。

電腦市場方面,以往蘋果電腦話雖在教育市場佔領導地位,不過,學校用佢不代表佔領年輕人市場,因為細路返屋企打機,唔係對住PS2就係對住Windows PC,Mac不嬲佔領唔到年輕人的書房,所以過往帶住蘋果渡過難關的,是一班有番一定宗教熱誠的Mac擁躉。

不過似乎時勢有些改變,根據最近發表一項研究報告,今年有四成半普林斯頓大學的學生,買新機時選擇為Mac。以一間大學千二名學生統計來說,有一成三打算買部Mac。在筆記簿電腦市場,兩成一的大學生選擇咗Mac。而學生選擇Mac的理由,好多係因為佢「型」。正因為外型問題,所以Mac在佔有率上的增長,比較立竿見影。當然,iPod係令到年輕人認為Mac好型的原因,所以連iMac依家都搞到似加大碼iPod。另有樣殺著,你唔可以唔服Steve Jobs,就係因為依家Mac係dual boot,既可用Mac,又可用Windows,要型唔駛犧牲打機樂趣,買一得二就係人都想,呢樣特點直接令蘋果電腦重獲生機。

只要iPod同埋Mac繼續型落去,蘋果機的前景可以繼續睇好,不過蘋果機前景好又有乜投資機會?
1. 由於Mac友佔年輕人比例越來越多,如果依家有公司堅持開發Mac遊戲,有機在處女地突圍而出,而長期的Mac Game堅持者,據禤中怡所知有Electronic Arts同出Warcraft的Blizzard Entertainments。
2. 如果有間小公司,推出設計上令人驚艷的筆記簿電腦,而又有上市的話,好快呢間小公司或Design House便會成為大公司的收購對象,因為未來要維持增長,電腦外型絕對唔可以呆落去。此若有Smart商人想投資電腦業,專注設計外型一流的筆記簿電腦,好可能大有前途,好過投放大量心血研究點樣做底板。底板未必有錢搵,設計至係高增值。
(11月3日刊於《am730》)

11 Comments:

At 2:18 AM, Blogger Leung said...

禤中怡 先生:

閣下於2006/11/3寫巴士公司大雞不吃細米,到今天才用上巴士的椅背賣廣告. 其實巴士公司早在科網熱潮時已利用巴士的椅背賣廣告,例如hongkong.com .而在香港港開始推行強積金時,亦有銀行在巴士的椅背賣廣告.

讀者 梁先生

 
At 4:03 PM, Anonymous paul said...

禤中怡先生

可能閣下非Mac用戶. 買Mac因為外型吸引, 還有一群不離不棄的忠心老用戶, 因為Mac OSX的界面及設計的確較window人性化. "It just works" 是 apple的口號.

 
At 9:06 PM, Anonymous TranceLove said...

除了 Mac的人性化設計之外, 無可否認的是, 自從 Mac轉用 Intel的中央處理器和一個叫 Bootcamp的軟件令 Mac也能跑 Windows之後, 的確能吸引一些貪型又無 Windows不行的人轉台喎.

當它家電般拍住 Plasma/LCD和 hi-fi的話, 都夠照呀! :)

 
At 8:44 AM, Blogger oakleyses said...

longchamp handbags, michael kors outlet, prada outlet, burberry outlet, prada handbags, oakley sunglasses cheap, jordan shoes, tory burch outlet, nike shoes, michael kors outlet, gucci outlet, louboutin outlet, longchamp outlet, kate spade handbags, air max, nike free, coach outlet store online, ray ban sunglasses, louboutin, kate spade outlet, michael kors outlet, true religion jeans, tiffany and co, coach purses, louis vuitton, tiffany and co, oakley sunglasses, louboutin, ray ban sunglasses, louis vuitton outlet stores, burberry outlet, michael kors outlet, louis vuitton outlet, michael kors outlet, coach outlet, louis vuitton handbags, longchamp handbags, polo ralph lauren outlet, chanel handbags, michael kors outlet, christian louboutin shoes, oakley sunglasses, true religion jeans, louis vuitton outlet, coach factory outlet, air max, polo ralph lauren outlet

 
At 8:56 AM, Blogger oakleyses said...

nike air max, sac louis vuitton, true religion outlet, abercrombie and fitch, sac louis vuitton, hollister, north face, nike free pas cher, sac longchamp, ray ban pas cher, air max, ray ban sunglasses, vanessa bruno, louis vuitton uk, mulberry, lululemon, sac guess, converse pas cher, michael kors, true religion outlet, michael kors, oakley pas cher, nike roshe run, polo lacoste, ralph lauren, sac burberry, nike free, michael kors pas cher, nike roshe, air max pas cher, louis vuitton, louboutin, nike tn, hogan outlet, air force, nike trainers, air jordan, longchamp, air max, polo ralph lauren, barbour, north face, hollister, timberland, nike blazer, sac hermes, vans pas cher, new balance pas cher

 
At 8:56 AM, Blogger oakleyses said...

ugg australia, canada goose jackets, soccer shoes, ferragamo shoes, celine handbags, canada goose outlet, uggs outlet, mcm handbags, lululemon outlet, p90x, wedding dresses, canada goose, marc jacobs, asics running shoes, birkin bag, instyler, soccer jerseys, giuseppe zanotti, jimmy choo outlet, rolex watches, new balance shoes, ghd, chi flat iron, nike roshe run, north face jackets, mont blanc, mac cosmetics, babyliss pro, reebok outlet, ugg boots, ugg boots, insanity workout, hollister, vans shoes, beats by dre, ugg, bottega veneta, north face outlet, valentino shoes, ugg pas cher, nfl jerseys, herve leger, canada goose, canada goose, longchamp, canada goose uk, nike huarache, abercrombie and fitch

 
At 9:00 AM, Blogger oakleyses said...

louboutin, moncler, montre homme, hollister clothing store, lancel, moncler, moncler, karen millen, vans, louis vuitton, parajumpers, moncler, juicy couture outlet, links of london, converse, air max, swarovski, supra shoes, thomas sabo, ray ban, pandora jewelry, converse shoes, oakley, canada goose, toms shoes, gucci, juicy couture outlet, pandora charms, pandora charms, swarovski crystal, moncler, rolex watches, coach outlet store online, wedding dresses, iphone 6 cases, moncler outlet, canada goose, moncler, air max, ralph lauren, baseball bats, ugg, timberland boots, hollister, hollister, ugg

 
At 2:57 PM, Blogger ninest123 Ninest said...

ninest123 10.07
michael kors outlet online, polo ralph lauren outlet online, michael kors outlet online, michael kors outlet store, christian louboutin shoes, oakley sunglasses, burberry handbags, louis vuitton outlet, burberry outlet, oakley sunglasses wholesale, christian louboutin outlet, longchamp outlet, nike air max, prada outlet, louis vuitton, michael kors outlet, replica watches, tiffany jewelry, oakley sunglasses, louis vuitton outlet, nike air max, nike outlet, uggs outlet, polo outlet, nike free, ugg boots, ray ban sunglasses, oakley sunglasses, louis vuitton outlet, michael kors outlet online, replica watches, ugg boots, uggs outlet, uggs on sale, louis vuitton, tiffany and co, christian louboutin, jordan shoes, christian louboutin uk, kate spade outlet, tory burch outlet, michael kors outlet, chanel handbags, longchamp outlet, prada handbags, longchamp outlet, ray ban sunglasses, ray ban sunglasses

 
At 2:59 PM, Blogger ninest123 Ninest said...

nike air max uk, longchamp pas cher, hollister pas cher, abercrombie and fitch uk, michael kors, kate spade, nike blazer pas cher, nike air force, converse pas cher, polo lacoste, nike free uk, coach purses, nike tn, nike roshe, hogan outlet, north face uk, coach outlet store online, new balance, burberry pas cher, timberland pas cher, true religion outlet, louboutin pas cher, jordan pas cher, sac longchamp pas cher, mulberry uk, hollister uk, ray ban uk, vans pas cher, nike air max, lululemon canada, ray ban pas cher, guess pas cher, sac vanessa bruno, oakley pas cher, michael kors, sac hermes, coach outlet, nike roshe run uk, polo ralph lauren, ralph lauren uk, true religion jeans, coach outlet, nike air max uk, true religion outlet, michael kors outlet, nike free run, air max, north face, true religion outlet, michael kors pas cher

 
At 3:02 PM, Blogger ninest123 Ninest said...

hollister, soccer shoes, insanity workout, vans outlet, mcm handbags, instyler, hollister clothing, babyliss, beats by dre, ghd hair, celine handbags, north face outlet, nike roshe run, longchamp uk, asics running shoes, hollister, nike huaraches, vans, new balance shoes, oakley, gucci, baseball bats, soccer jerseys, ralph lauren, wedding dresses, converse outlet, valentino shoes, nike trainers uk, herve leger, nike air max, ray ban, chi flat iron, bottega veneta, giuseppe zanotti outlet, nike air max, mont blanc pens, converse, hermes belt, timberland boots, abercrombie and fitch, reebok outlet, p90x workout, ferragamo shoes, iphone 6 cases, louboutin, lululemon, north face outlet, nfl jerseys, jimmy choo outlet, mac cosmetics, gucci handbags, cheap oakley sunglasses

 
At 3:06 PM, Blogger ninest123 Ninest said...

toms shoes, juicy couture outlet, canada goose, moncler outlet, moncler uk, louis vuitton, canada goose jackets, canada goose outlet, swarovski, michael kors handbags, ugg, louis vuitton, louis vuitton, moncler, ugg pas cher, moncler, canada goose outlet, lancel, karen millen uk, barbour, juicy couture outlet, pandora charms, canada goose, barbour uk, doudoune moncler, ugg,ugg australia,ugg italia, moncler, swarovski crystal, montre pas cher, canada goose outlet, louis vuitton, michael kors outlet, replica watches, canada goose uk, hollister, ugg uk, links of london, supra shoes, moncler outlet, doke gabbana, pandora jewelry, louis vuitton, moncler, pandora jewelry, marc jacobs, ugg,uggs,uggs canada, canada goose, thomas sabo, michael kors outlet online, pandora uk, wedding dresses, coach outlet
ninest123 10.07

 

Post a Comment

<< Home