Friday, October 27, 2006

工行櫃位員壓力未解決

中國工商銀行(1398)公布招股期間,有百幾位工行下崗員工在北京示威贈興,引起海外媒體關注。由於現時全世界睇住工行上市,如果中國當局對這班員工用太辣手段,恐怕中國和工行國際形象難免被扣分,所以除了不讓傳媒接近外,唯有對這班員工採取忍字訣。

不過,禤中怡有位熟悉內地銀行界的朋友講,下崗員工都並非最大問題,目前工行的風險,除了海外收購,與及借予國有企業的各式爛帳外,還有合約員工問題,這才是最大問題。工行為籌備上市,勵精圖治,其中一樣招數就是學了花旗和滙豐的絕招,利用中介公司請人。好像香港花旗不少人都是以中介公司名義聘請的,而不是由花旗聘請(連不少中層員工也不例外)。工行也學上這招來請櫃位員工,希望提高營運效率。

在投資者的角度,本來做法很正確,因為Retail Banking(零售銀行)勞力成本高,無理由櫃位員不行合約制。問題是,這班合約制櫃位員的待遇,同以Permanent條款聘請的櫃位員工,無論在福利、待遇、晉升、獎金等方面全部相差太遠,同工不同酬就必會有很多人「條氣唔順」。加上工商銀行「學埋」香港銀行界最叻的「卒數」伎倆,要各櫃位員達成某些業績指標,否則就要準備下崗搵過份工,結果成間銀行都有怨氣。禤中怡在內地都也曾領教過工行櫃位員的臭脾氣,但待遇方面有條刺在心中,又怎要求櫃位員工對客戶好好笑容呢?

朋友又講,櫃位員有壓力可能出現問題,首先最大機會出現「穿櫃桶底」,目前內地銀行支行行長穿櫃桶底,分分鐘成億元那麼多,雖然櫃位員可能接觸的資金必然不及賓架們多,但小數怕長計。另一方面,社會矛盾尖銳,工行如果某個地方分行經理「唔生性」,搞出大型示威暴動,那就真是大件事。不要以為無可能,本周南昌才連爆兩單大專學店,因為派發的證書不夠秤兼貨不對辦,最終引發暴動,次次過萬人參加,網上照片所見,學校暴動後的景象似足巴格達,「咪話你唔驚」。如果工行或其他國有銀行搞出類似大頭佛,不熟國情就真是走都走唔切。

YouTube現兄弟情
香港電視節目除受台灣製作的節目圍攻外,網上視像新勢力更有取代傳統媒體之勢,一個YouTube已令萬千網民瘋魔,只睇電腦芒不看電視機。上星期YouTube便開始流傳一系列「情與義兄弟」短片,內容大概講兩個人四圍去唱「情與義」,由茶餐廳唱到麥記、報紙檔、麵包舖,最近更新加「唱爆地鐵」的短片。畫面頗為搞笑,令禤中怡再一次認定現時廣告構思無疑是走上「騎呢就是正」的反智路線。

5條短片雖然在網上出現不夠一個禮拜,但每日都有過千人次瀏覽,總瀏覽人次接近2萬,多個forum亦有討論。查實,調返轉頭望望電視,便知是安信新推出的電視廣告,廣告內出現的「安信兄弟」,同樣大唱「情與義、值千金」,總之令你不覺得是借錢廣告般,甚為eye catching。不過,互聯網成為廣告免費播放平台,日後大家還會否在電視出錢競投買下airtime去播廣告呢?

想睇幾條短片可以在 http://www.youtube.com/內,輸入情與義便可找到。

(10月27日刊於《am730》)

10 Comments:

At 11:59 AM, Blogger 向日葵 said...

你好, 唔知你有冇睇過另一個「騎呢」之作, --> 就是有十八樓C座入面人物既聲, 配落係d鬼佬度, 加上一個好商業既環境, 好攪笑同幾突出. 佢呢個廣告又幾資訊性, 包括最高商廈, 火車站沿線, 寫字樓總面樓等等,信相冇乜人會知道, 而家香港廣告有趣味性之如, 不能乏視資訊, 所以「騎呢就是正」再加 「資訊先有料」就最Perfect. 之前eason既廣告亦係一個好例子啦.

另外該廣告好似係apm入面所有電視機都見得到, 例如廁所入面, 你話勁唔勁!

http://www.youtube.com (輸入十八樓C座就搵度)

 
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