Monday, February 25, 2008

財經雜誌仍有價

外國的月亮真的特別圓?以為大家上網瀏覽,也不願買份較嚴肅的雜誌,估不到老外的財經資訊分析報道卻有價有市。

就以《經濟學人》(The Economist)為例,的確非普羅大眾杯茶,這本由金融時報集團(Financial Times)自1928年起已持有一半股權的雜誌,創刊已有165年,去年銷量仍有增長,合共於全球每期平均有逾130萬本,比06年升近11萬本。將增長數量攤分在全球來計算,的確似乎不算甚麼,但可見市場對具分析的文章,依然值錢。

至於另一本較受大家熟悉的,相信是年年搞個富豪榜的《福布斯》雜誌,禤中怡在飛機見到其中一期的《福布斯亞洲》(Forbes Asia),其總裁William Adamopoulos話,去年廣告收入增長30%,盈利更是翻一番,認真厲害。

他認為成功原因,就是增加亞洲為主的內容,單在07年便有25%的升幅,令這方面內容佔整本《福布斯亞洲》的比重,亦相應提升至40%。此外,在共22期的封面中,19個封面故事和亞洲地區有關,就以這期為例,該雜誌就介紹一個像李嘉誠般,生意瓣數多多的柬埔寨商業王國領導人Kith Meng,讓大家認識柬埔寨這個新興市場,還有台灣台達電子董事長鄭崇華(Bruce Cheng),反映貼身的內容較易引起讀者的共鳴。

威廉總裁仲話福布斯亞洲要大展拳腳,包括擴充日本東京的辦事處,又要在北京設據點,當然想增大銷量和市場。目前該雜誌在亞洲已有4個版本,每期平均銷量33.7萬本,稍後更會進軍印度這個備受看好的新興市場。
印度中產人口多,能夠花錢閱讀這本雜誌的,相信大有人在,加上對資訊的渴求應不低。至於香港人多喜歡即食的內容,但若果要擴闊國際視野,就要將自己的閱讀領域開放出去,看看一些跨國企業等對市場的看法和其成功之道,作出投資決定時,相信會大有裨益。

11 Comments:

At 9:28 AM, Blogger oakleyses said...

longchamp handbags, michael kors outlet, prada outlet, burberry outlet, prada handbags, oakley sunglasses cheap, jordan shoes, tory burch outlet, nike shoes, michael kors outlet, gucci outlet, louboutin outlet, longchamp outlet, kate spade handbags, air max, nike free, coach outlet store online, ray ban sunglasses, louboutin, kate spade outlet, michael kors outlet, true religion jeans, tiffany and co, coach purses, louis vuitton, tiffany and co, oakley sunglasses, louboutin, ray ban sunglasses, louis vuitton outlet stores, burberry outlet, michael kors outlet, louis vuitton outlet, michael kors outlet, coach outlet, louis vuitton handbags, longchamp handbags, polo ralph lauren outlet, chanel handbags, michael kors outlet, christian louboutin shoes, oakley sunglasses, true religion jeans, louis vuitton outlet, coach factory outlet, air max, polo ralph lauren outlet

 
At 9:52 AM, Blogger oakleyses said...

nike air max, sac louis vuitton, true religion outlet, abercrombie and fitch, sac louis vuitton, hollister, north face, nike free pas cher, sac longchamp, ray ban pas cher, air max, ray ban sunglasses, vanessa bruno, louis vuitton uk, mulberry, lululemon, sac guess, converse pas cher, michael kors, true religion outlet, michael kors, oakley pas cher, nike roshe run, polo lacoste, ralph lauren, sac burberry, nike free, michael kors pas cher, nike roshe, air max pas cher, louis vuitton, louboutin, nike tn, hogan outlet, air force, nike trainers, air jordan, longchamp, air max, polo ralph lauren, barbour, north face, hollister, timberland, nike blazer, sac hermes, vans pas cher, new balance pas cher

 
At 9:52 AM, Blogger oakleyses said...

ugg australia, canada goose jackets, soccer shoes, ferragamo shoes, celine handbags, canada goose outlet, uggs outlet, mcm handbags, lululemon outlet, p90x, wedding dresses, canada goose, marc jacobs, asics running shoes, birkin bag, instyler, soccer jerseys, giuseppe zanotti, jimmy choo outlet, rolex watches, new balance shoes, ghd, chi flat iron, nike roshe run, north face jackets, mont blanc, mac cosmetics, babyliss pro, reebok outlet, ugg boots, ugg boots, insanity workout, hollister, vans shoes, beats by dre, ugg, bottega veneta, north face outlet, valentino shoes, ugg pas cher, nfl jerseys, herve leger, canada goose, canada goose, longchamp, canada goose uk, nike huarache, abercrombie and fitch

 
At 10:00 AM, Blogger oakleyses said...

louboutin, moncler, montre homme, hollister clothing store, lancel, moncler, moncler, karen millen, vans, louis vuitton, parajumpers, moncler, juicy couture outlet, links of london, converse, air max, swarovski, supra shoes, thomas sabo, ray ban, pandora jewelry, converse shoes, oakley, canada goose, toms shoes, gucci, juicy couture outlet, pandora charms, pandora charms, swarovski crystal, moncler, rolex watches, coach outlet store online, wedding dresses, iphone 6 cases, moncler outlet, canada goose, moncler, air max, ralph lauren, baseball bats, ugg, timberland boots, hollister, hollister, ugg

 
At 11:28 AM, Blogger ninest123 Ninest said...

ninest123 11.11
iphone 5s cases, air max, insanity workout, iphone 6 plus cases, celine handbags, ghd, instyler, ralph lauren, iphone 6 cases, soccer shoes, vans, baseball bats, reebok outlet, air max, iphone 6s plus cases, asics running shoes, beats by dre, lululemon outlet, wedding dresses, babyliss pro, new balance shoes, converse, abercrombie and fitch, gucci, ipad cases, ray ban, s6 case, soccer jerseys, p90x, jimmy choo outlet, birkin bag, mont blanc, vans shoes, timberland boots, giuseppe zanotti, north face jackets, chi flat iron, oakley, iphone cases, ferragamo shoes, mcm handbags, north face outlet, mac cosmetics, herve leger, bottega veneta, nfl jerseys, abercrombie, nike roshe run, iphone 6s cases, louboutin, valentino shoes, hollister clothing store

 
At 11:35 AM, Blogger ninest123 Ninest said...

canada goose, doke gabbana, sac louis vuitton, marc jacobs, moncler outlet, sac lancel, toms shoes, ugg, louis vuitton uk, canada goose, links of london, thomas sabo, hollister, swarovski, pandora charms, canada goose jackets, pandora jewelry, converse shoes, pandora charms, moncler, barbour, rolex watches, canada goose outlet, moncler, michael kors handbags, moncler, ugg, louis vuitton, moncler, montre homme, karen millen, canada goose, pandora jewelry, sac louis vuitton, michael kors outlet, supra shoes, moncler, moncler, ugg pas cher, swarovski crystal, juicy couture outlet, moncler, canada goose, coach outlet store online, wedding dresses, ugg, canada goose, juicy couture, ugg boots, michael kors outlet online, louis vuitton, canada goose uk, barbour

 
At 11:41 AM, Blogger ninest123 Ninest said...

oakley sunglasses, louis vuitton outlet, burberry outlet, cheap uggs, louis vuitton outlet, longchamp handbags, michael kors outlet, michael kors outlet, jordan shoes, burberry outlet, ugg boots clearance, chanel handbags, louboutin outlet, michael kors outlet, polo ralph lauren outlet, christian louboutin, oakley sunglasses cheap, nike shoes, louis vuitton, air max, prada handbags, prada outlet, tiffany and co, air max, tiffany and co, ray ban sunglasses, ugg outlet, uggs, longchamp handbags, michael kors outlet online sale, ray ban sunglasses, replica watches, longchamp outlet, louis vuitton outlet stores, michael kors outlet, oakley sunglasses, cheap oakley sunglasses, uggs outlet, gucci outlet, polo ralph lauren, ray ban sunglasses, rolex watches, louis vuitton handbags, tory burch outlet, louboutin, louboutin shoes, nike free, oakley sunglasses, michael kors outlet

 
At 11:46 AM, Blogger ninest123 Ninest said...

nike air force, sac hermes, hogan outlet, michael kors, coach purses, nike trainers, nike roshe run pas cher, air max, ray ban sunglasses, air max, air jordan, coach factory outlet, vans pas cher, polo lacoste, michael kors uk, nike tn, ralph lauren, sac guess, sac burberry, polo ralph lauren, vanessa bruno, longchamp, mulberry, hollister, nike free pas cher, michael kors outlet, nike air max, nike roshe, north face, sac longchamp pas cher, hollister, air max pas cher, nike huaraches, true religion outlet, converse pas cher, ray ban pas cher, true religion jeans, timberland, nike free, new balance pas cher, oakley pas cher, coach outlet store online, longchamp, north face, true religion jeans, nike blazer, abercrombie and fitch, louboutin, michael kors pas cher, lululemon outlet online, true religion outlet
ninest123 11.11

 
At 1:50 PM, Blogger Chen Jeje said...

Cheap Jordans For Sale
kobe basketball shoes
tiffany and co outlet
chrome hearts online store
tiffany online
michael kors outlet online
coach outlet online
huaraches shoes,men huaraches,women huaraches,kid huaraches
michael kors handbags
mlb jerseys authentic
tiffany online
true religion store
jordans for cheap
michael kors handbags sale
air jordan
fitflop sandals
fitflops outlet
michael kors outlet
Cheap NFL Jerseys China
nfl jerseys
christian louboutin shoes

 
At 9:37 AM, Blogger chenlili said...

chenlili20160627
louis vuitton purses
christian louboutin wedges
nike roshe run women
michael kors outlet clearance
louis vuitton outlet online
nike outlet
tory burch shoes
oakley sunglasses
pandora outlet
louis vuitton outlet
louboutin shoes
nike free run
michael kors outlet online
supra for sale
ralph lauren polo
louis vuitton outlet stores
oakley sunglasses
hollister clothing
ralph lauren outlet
kobe 8
coach outlet
coach factory outlet online
asics shoes
polo ralph kids
louis vuitton
coach outlet
coach outlet store online clearances
burberry handbags
nike trainers uk
cheap jordans
louis vuitton handbags
christian louboutin shoes
louis vuitton handbags
kate spade outlet
hollister outlet
kate spade handbags
true religion jeans outlet
basketball shoes

 
At 3:05 PM, Blogger Fangyaya said...

ralph lauren
coach outlet
michael kors outlet
cheap ray ban sunglasses
michael kors outlet
toms shoes
true religion
tods outlet
air jordan retro
ray ban sunglasses
toms
coach factory outlet
louis vuitton
nike air max
louis vuitton outlet
ray ban outlet
ralph lauren outlet
rolex watches
timberland shoes
gucci handbags
coach outlet online
ralph lauren outlet
kobe 9
coach outlet
michael kors canada outlet
longchamp handbags
true religion outlet
louis vuitton outlet
ray bans
michael kors outlet
michael kors outlet clearance
gucci outlet
longchamp bags
michael kors outlet clearance
coach outlet store online
louis vuitton bags
coach outlet
kobe shoes 11
ray bans
cheap oakley sunglasses
20167.12chenjinyan

 

Post a Comment

<< Home