Thursday, February 14, 2008

派錢都有得贏

即使美國股神巴菲特幫手救債券保險商,再加6間大金融機構救當地樓市,帶領美股向上,恒指也只能最多曾升逾600點。


不過,面對內地股市低收影響,港股增幅立刻縮減,畢竟從地域和相關性來看,內地股市走勢不能小覷,故港股全日僅升247點,恒指見23,169點,而國企股指數成分股更非全面造好,儘管大市成交額增至逾826億元,氣氛卻未見改善,小心無好消息就掉頭造淡。


市場淡靜,禤中怡自然也趁農曆新年放假數天外遊,只見機場內遇上恒隆(101)主席陳啟宗,這位主席匆匆忙忙地趕著去登機口,出名工作狂的他不知是否往海外公幹,未知能否趕回來度歲呢?
話雖農曆新年屬旅遊旺季,機場管理局也絕不敢怠慢,實行幫手催谷生意,竟然想出一招大派現金券,旅客只需憑登機證,便可每人換取價值30元的現金券,禤中怡當然不會放過這些優惠,先手執一張再謀後著,因為要趕搭飛機也。


盡興回港,禤中怡總喜歡往機場內的Burger King吃個Whopper漢堡,即時想到那張現金券,原來只可在離境大堂另一邊的翔天廊使用,立即明白機管局實際目的,就是用「雞髀打人牙骹軟」的策略,用現金優惠,利誘旅客分流至距離較遠的購物點,而且翔天廊也有出境櫃位,若果時間鬆動點,旅客有著數,定必樂於行多兩步。


儘管只是30元現金券,吃一個Whopper套餐也不夠,但旅客相信會願意再花費多一點,變相令商店有更多生意,就可以經營下去。看似機管局派錢開支增,但如果用生意額同租金掛鈎,你估那個才是最大贏家?所以又是老套嗰句:「三贏」,醒!


由於翔天廊也有Burger King,且面積更寬敞,試問禤中怡怎會介意走去食個便宜套餐呢?有趣的是,途經一間酒樓,還見到機管局總裁許漢忠開了一圍,相信與同事食開年飯吧!


不過,內地風雪未停外,股市又適逢大挫,聽聞有旅客「撻團」,畢竟一個日本東京5天遊,在春節期間動輒花費萬多兩萬元,奈何股票投資損手,哪有心情去玩呢?


禤中怡問旅遊界朋友,他卻話未覺有「撻團」問題,只知道內地張家界和西安旅遊團因大風雪影響,可讓旅客取消行程,但容許旅行社收取150至300元作手續費,因為始終花了一番功夫。至於主力做這類團的中旅社亦相當識做,只酌情一個booking收150元而已,並非按人頭計,即使10人同時報團,然後齊齊取消的話,也只收150元,相信這種「德政」也可博得客戶的歡心。


(2月14日刊於《am730》)

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