Wednesday, January 24, 2007

GAP危機未除

企業面對危機時,必須找出補救方法,否則腐蝕太久,恐難扭轉乾坤。GAP Inc. 昨日就作出重大決定,就是炒掉CEO(總裁)Paul S.Pressler(圖)!

美國GAP這個品牌,相信大家耳熟能詳,只要看看美國人身穿一件胸口印著大大英文字母「GAP」的衛衣,和T恤就最家傳戶曉,就像穿了一件「佐丹奴」般。

不過,這間踏入第38個年頭,於全球擁有3,154間門市的零售業巨人光芒漸失,近日更成為英美報章談論的話題,皆因該集團去年12月銷售表現持續不振,同店或已開設最少一年的門市銷售下跌8%,較分析員預測的倒退5%為高之外,原來在過去31個月間,有28個月竟錄得倒退!

面對如此嚴峻場面,Paul S.Pressler這位前迪士尼董事只好拿著1,450萬美元(約1.1億港元)的「分手費」離開這間公司。

這位曾負責迪士尼主題樂園的管理人於02年空降零售業後,採取削減成本,重整網絡策略,似乎略為收效,可惜崇尚客戶意見小組(focus groups)和電腦模擬測試產品反應的Pressler,很快與集團設計師,並對時裝擁有敏銳觸覺而被稱為「Merchant Prince」的Mr. Drexler意見相左,而Pressler的管理方法,亦可從業績倒退中見成敗。

GAP創辦人的兒子兼集團主席Robert J. Fisher與董事能夠忍受長達4年時間方換舵手,認真有耐性,但今日淪落至聘用高盛(Goldman Sachs)找買家接手,對投資界來說,絕對是一個極佳反面教材,在處理危機時,應變能力不能太慢,營商時亦不能與市場「拗頸」,否則像投資界打趣說,這間公司同市場真的有「GAP」,即脫節也。

細價股交投強勁
大市高位膠著,細價股照樣繼續熱鬧,部分成交更大幅增加,反映戰線歷經國企、藍籌後,蔓延至二三線股已獲確認,但留意公司趁勢抽水。

中國七星購物(245)成交凌厲,前身為製造和分銷保健和化妝品的藍頓,估不到轉型做內地電視購物業務後,竟然大受歡迎,成交股數暴增,昨日便有逾2.3億股轉手,較本月5日才800多萬股大幅增加27.7倍!股價由去年底0.15元起步,配合交投量而衝上0.55元,單日急升12%。需注意該股發行股數達50億股,而且去年12月股東批准董事可發行新股,小心有後著。

至於業務變身又變身的益安國際(082)又玩插水,股價急挫11%至2.36元,成交金額逾1.15億元。該股去年底已「開車」,一口氣由0.7元炒上超過2.4元回落,但今年起步至今又見鑊氣,股價已累升近1元!該股以往生產電子產品,之後轉型做中藥,並想收購鋼鐵項目,但最終告吹後,又轉向內地電訊媒體行業發展,更將改名第一視頻。

做內地汽車維修設備的中大國際(909)又見乾升,皆因成交金額僅146.8萬元,難得股價被挾高31%,由0.38元抽上5粒神,升勢之急勁,實非一般投資者能從基礎分析中找到答案的,而股份成交只有約319萬股。該股曾於06年5月起停牌足足3個月,只待公布05年度業績,之後交投疏落,但近日交投漸增,似再起步。

浩倫農科(1073)成交亦驟增至2,178萬股,較前日的500萬股多3倍,並帶動該股逆市見1.16元高收,增幅達12%。

(1月24日刊於《am730》)

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