Wednesday, April 17, 2013

宏利夠膽識買樓花


歷史不斷重複,美國事隔約12年又遭受恐怖襲擊,受傷人數相信非少數,禤中怡祝願傷者早日康復。亞洲這邊廂,內地受禽流感影響,殺雞殺鴨,但在沙士十年剛過之際,難免令人憂慮,疫情會否捲土重來。

至於日圓大貶值,美元匯價變相走強,用美元計價的黃金和石油立刻跌至翻天覆地,相信淡友先勝一仗。

面對瞬息萬變的投資環境,確實難以預測數年後境況,經營保險業務的宏利金融(945)旗下宏利環球房地產投資組合卻選擇斥巨資,購買一個遠期樓花項目,認真有膽識,似乎為未來寫字樓前景投下信心的一票。

該集團在香港經營長達116年,首度入市,斥45億元向會德豐(020)購入觀塘海濱道One Bay East西幢全幢商廈,21層高的物業提供102.5萬方呎樓面,樓面呎價4,390元。

可惜,該物業於去年初才動工,代表無現樓實物,可供觀察室內環境,落槌與否,相信全憑專業人士的意見,兼且這個樓花項目於2015年底才落成,而宏利本身更計劃於2016年才計劃進駐該廈,意味要多等3年時間,才能有新辦公地點,投資果然夠長線。

不過,該公司近年在港迅速膨脹,保險銷售代表人數於08年才不過3,000名,之後兩年開始增長,直至4,000人後,招兵買馬的步伐依然沒有停止,甚至加速之勢,最近人數更已經突破5,600名,相當進取,聽聞直至年底時,總數還要到達6,000人之多,代表在5年間人數要翻一番,認真厲害!

膨脹的同時,員工辦公的需要似乎要急速應變,如早前逐步交還租用銅鑼灣利園的寫字樓樓面,直至現在仍保留48樓等樓層,同時又與其他金融機構一樣,轉往觀塘物色據點,包括向恒基地產(012)一口氣租下觀塘一幢商廈8層樓面,兼有「宏利金融中心」命名權。

由於銷售隊伍增長快速,該集團看來未及準備,宏利金融中心經已爆滿,故此部分團隊便要另覓新據點,聽聞已打算向觀塘巨無霸商場apm旁的One Pacific Centre打主意,租用3層樓面,那麼今日市場真的欠缺供應,無法物色已落成物業,引致代理需於未來數年分散辦公,待物業落成後又再折騰一番,抑或買樓花有其他好處?

同保險界朋友談起,他話聽聞宏利在加拿大向部分同事提供一項選擇權,如留在家中上班,可獲津貼,變相減省公司安排辦公的日常開支,同事也不用舟車勞頓,又是一項雙贏方案。
在新辦公大樓落成之前,未知香港管理層又會否考慮效法呢?

(4月17日刊於《am730》)

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