Wednesday, March 14, 2012

傳媒大遷徙

剛話「曾英英」令報紙更好賣,醞釀多時的加價建議再度浮面,其實趁大眾日日追看新聞時略為調整收費,確屬最佳時機,但報販當然擔心銷量不升反減,最終收入總額因客戶慳錢轉看免費報紙而下跌,同傳媒機構的想法自然有所不同。

剛發盈利警告的壹傳媒(282)昨逆市跌2.8%,至0.68元,大家似乎已預期該集團的台灣電視業務流血未止,但未提及新免費報紙的影響。經濟日報(423)亦回落1.6%,收報2.36元。

不計《公教報》,本港中文收費報章有12份,但原來有最少3份報章,即本港有四分一的報紙機構準備將總部遷移,並出現東移,甚至過江的趨勢。其實,《香港商報》早於去年已揭開序幕,從北角一搬便轉往牛頭角商業區了。

另外兩間即將加盟該區的,就是《信報》和《成報》。有趣的是,《香港商報》和《信報》曾在北角工業大廈做鄰居,今次卻是後者與《成報》做樓上樓下的街坊,他們同樣做過江龍,遷往觀塘勵業街聯僑廣場。自燦哥(羅燦)加盟《信報》後,不斷加添人手,現有地方自然迫迫哋,況且同事分散在不同樓層,始終難提升效率,故索性改由用4層變3層,溝通也方便點吧!

更重要的是,現有辦公地點也有一點歷史,難對廁所的衛生環境有高要求,地板濕滑、無廁所水等情況偶有出現,確實令人難以舒暢。幸好,當第三季遷入前,已聘專人設計星級洗手間,相信大家無投訴。燦哥亦很識做,正收集同事對新地點的意見,未知小小超會否來剪綵?

不過,大家要面對需否遷往九龍的考慮,像幫唐唐做公關工作的資深傳媒人陳慧兒便在同區居住,可以和於《信報》上班的老公先嘗碗雲吞麵,才施施然上班去,日後能否享受這份情趣,可能大家要互相遷就了。

至於第三份要搬走的,就是《新報》,主因所處川匯集團大廈經已易手,與身處同一幢物業的《成報》也要另覓其他地點。《新報》亦貫徹東移趨勢,卻未選擇過海發展,只是向港島東移,改往柴灣落腳,甚至有可能同《明報》做鄰居。

除文字媒體外,財經通訊社匯港通訊其實早已離開港島西環區,一搬便改往九龍紅磡,幫襯李超人旗下海濱廣場,認真大陣仗,但同樣面對移向東邊的情況。

究竟是港島的經營成本愈來愈貴,還是九龍東已成為發展業務的理想地點,相信從報業機構的決定可見一二,相信傳媒從業員生態也會改變,起碼以往在灣仔食消夜的場面將難復見。

(3月14日刊於《am730》)

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