Wednesday, May 06, 2009

宏利大遷徙

豬流感一出,各大保險公司立刻趁勢推出相關推廣,特別是針對危疾保障產品紛紛出籠,希望在投資相連保險產品銷情轉淡之際,另覓增長空間。

跟資深保險經紀朋友談到近日這股熱潮,他說這類產品一向有需求,奈何以前大家趁市旺,加強資源賣投資相連保險產品,雖然佣金相對人壽,以及如危疾等保障單為低,但由於所涉金額較大,兼且closing(簽單)亦相對容易,如果碰到銀碼彈藥夠的豪客,佣金依舊和味,聽聞有客一口氣拿500萬元買這類投資相連保險產品,假設佣金最少10%,豈不是執50萬元?當然,這種萬中無一的機會,主要靠勤力才有回報的。

今日轉賣危疾保險,佣金可能更佳,依然有簽單機會,但對保險公司經營來說,則會以全盤生意計數去考慮,畢竟這場海嘯何時退卻,仍然是未知之數,最近宏利金融(945)便決定將據點重新調整,準備從銅鑼灣轉戰九龍東,因該集團旗下宏利香港準備由6月開始,分批將在銅鑼灣利園宏利保險大廈工作的保險代理,逐步遷往由恒地(012)發展,位於觀塘碼頭的新商廈「觀塘223」。

除此之外,宏利於九龍的據點,即位於佐敦彌敦道的宏利公積金大廈的員工,亦會遷往觀塘這個新辦公地點,相信原址日後退租機會濃,但其北角宏利保險中心則很大機會保留下來,因為該處設有其數據電腦系統,搬遷會大費周章,實行一動不如一靜。

至於宏利決定採取如此大動作,相信租金考慮是主要因素之一,聽聞銅鑼灣甲級寫字樓每月每平方呎租金逾60元實屬等閒,而早前有報紙話該公司租用觀塘223共12萬平方呎,呎租更低見13元,真是蔗渣價嘆燒鵝髀,皆因該物業也屬甲級寫字樓,豈不是分分鐘更可省回高達78%租金!

此外,該公司近期依舊膨脹,保險代理人數已經逾3,900名,相信短期內突破4,000名問題不大,反映所需工作空間也要相應作調整以作配合。不過,對保險代理而言,可能又是另一番滋味,畢竟工作地點遠離港島這個金融重鎮,而觀塘目前仍未擺脫工廠區味道,多少與其形象有點格格不入,加上新地點與地鐵站也有一段距離,真是天與地之比,而唯一好處可能是飲食支出可望下降。

當然,管理高層也明白這點,聽聞用誘惑策略,凡早期遷入的,其辦公面積可望較現時大一倍,況且邀請客戶往辦公地點雖不易,但代理多在客戶工作或居所附近做銷售,相信管理高層已考慮這點。

不過,對銅鑼灣大地主希慎興業(014)來說,就要準備迎接這股寒流,因早前金融機構收縮,再有大摩等過海「移民」九龍站ICC,中環寫字樓供應肯定增多,現在還有觀塘大批新寫字樓落成的衝擊,未來還有自置的興利中心重建項目落成,提供新樓面供應,要找其他租客填滿,恐怕也要費一番勁了。

(5月6日刊於《am730》)

21 Comments:

At 7:31 PM, Anonymous Anonymous said...

宏利電腦部既人就係北角, 但大部份既機都唔係係北角~

 
At 11:21 AM, Anonymous Anonymous said...

觀塘碼頭附近的食店, 價格也不便宜~

 
At 1:45 AM, Anonymous Anonymous said...

果頭有L好嘢食咩!!

 
At 3:12 AM, Blogger 若缺齋老人 said...

而家當然平,但某會計師行在特區症時以低價租下IFC,結果一回升時就大乸鑊!

 
At 7:49 PM, Anonymous Anonymous said...

交通唔方便,點靚都假,我係客都唔去啦,咁遠。座Bldg得一面望海,其他三面都係望觀塘工廠景。早搬去office大一倍應該無可能,最多咪只可以擇望海o果d景。

 
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