Monday, March 03, 2008

肥肥的價值

見到大眾排隊向肥姐致敬,可見市民對開心果的愛戴,但香港特區政府除發了一點聲明及悼詞外,好像無動於衷,只見遠方的溫哥華市政府將肥姐的生日(6月1日)定為肥肥日,究竟香港自己有否想過對土產的文化遺產的保留和傳承呢?為甚麼遠方的鄰居做得更佳呢?


禤中怡向錢看,大家知不知英國利物浦(Liverpool)除了足球外,文化資源相當豐富,單是大家熟悉的披頭四(The Beatles),就已經為當地帶來大量朝聖者。位於當地港口Albert Dock附近的Beatles Story museum,單是06年就吸引了20萬名遊客,比05年升17%,而最重要的貢獻,就是將員工數目增加14%以配合需求。至於斥資1,050萬英鎊(約1.62億港元)興建的第二個Beatles Story museum將於今年夏天落成,實行讓這個文化品牌發揚光大。


禤中怡曾往Albert Dock走一趟,人家將其變身做旅遊、購物和飲食熱點,並保留這個於1846年落成的貨倉舊有特色,新舊交融。利物浦掌握硬件,即發揮舊碼頭設施,更重要的是也有軟件配套,就是展出披頭四的歷史等,令遊客願意花錢來遊覽。


其實,利物浦和香港在經濟發展歷程確有點相似的地方,利物浦曾經是英格蘭西北面叱咤一時的重要港口城市,大做貿易生意,奈何隨著貿易和製造業於七十至八十年代式微,高失業率和罪案率成為其標記。


若果話披頭四救了這個城市,可能太言重,政府改變策略,發展旅遊業,就真的成功扭轉局面,單是從英國最多旅客遊覽城市排名中,從第16位,躍升至第六名就可見一斑,而今年利物浦更成為歐洲文化之都08的城市,估計旅客量將再增170萬人次,達到1,200萬名,故此大興土木,興建酒店,將房間數目從2,000間翻一番至4,000間之多,當然也要有一間以披頭四為主題的酒店,還要興建一個可容納1.06萬人的音樂和會議中心等設施。


利物浦失業率達5%,比全國平均數2.1%或西北部的2.4%為高,但只要拓展旅遊業這種服務行業,人力需求必增,好過發失業救濟金吧!


回想香港,連一個李小龍紀念館也好像容納不下,外地人來到星光大道,更有點聊備一格的樣子,而今後肥姐的手印會否在星光大道出現呢?文化變做旅遊經濟的一個環節,可能讓城市增加文化活力,不可以視為市儈,相信在Beatles Story museum工作的年輕員工,可能連披頭四的真面目也未曾看過,但又如何?香港城市雖小,但出產過很多世界矚目巨星,但張國榮、梅艷芳這些亞洲、甚至海外華人熟悉的明星,死後除了出一張紀念大碟,撈最後一筆外,就再沒有一點價值嗎?


(3月3日刊於《am730》)

9 Comments:

At 2:27 PM, Anonymous Anonymous said...

我就反而覺得加拿大政府不知所謂,咩野肥肥日,廢話。星光大道留掌印還可以。李小龍就唔同,佢影响武打片的製作,還係世界性果隻。鄧麗君都話,深入不同国籍及語言的民心,源遠流長。

偉大嘅鄧小平都未有小平日啦!

dawn

 
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