Wednesday, January 26, 2011

廣告界轉轉轉

傳媒市場鬧哄哄之際,廣告界其實經已掀起翻天巨變,各大廣告公司的管理層像玩旋轉木馬般,你走我上,我跳出你進入,轉了一圈,一切已經面目全非。

例如Interpublic廣告集團旗下的廣告公司優勢麥肯(Universal McCann),其媒介購買總監(Buying Director)葉錦榮(Derek Yip)將會離開公司,小休後,最快可望於3月返新工,原來加盟OMD。無獨有偶,優勢麥肯前業務發展總監王嘉訓(Gary Wong)離開公司一段時間後,亦已成功物色到新東家,竟然也是加入OMD,現正擔任業務總監一職。

OMD目前在全球97個國家擁有超過8,000名員工,但仍然不斷吸納人才,最新鮮滾熱辣的,還有關雪儀(Shirley)剛離開舊公司,轉頭可能於新公司OMD上班。此外,Roid Sin(冼勝初)也休戰一段短時間後,似乎亦已充足電,可以再上陣搏殺,同樣加入OMD,擔任總經理的職位,可見OMD在短時間內增添4名好手。

當然,優勢麥肯連失多名猛將後,亦不會坐以待斃,成功邀得離開了這個行業一段頗長時間的資深廣告人馮英才(David Fung)加入這個大家庭,出任業務總監。

其實,優勢麥肯坐擁不少大客戶,最著名的莫過於美國微軟(Microsoft)了,而最近便傳出微軟正評估其總值約10億美元(約78億港元)廣告開支,包括會否花在優勢麥肯以外的其他廣告公司,成為熱門話題之一。

儘管微軟市務總裁(Marketing Chief) Mich Mathews剛向Advertising Age指,有關檢討實屬「例行公事」,但她又談到,新媒體如曾獲Google垂青的團購網Groupon等,會否成為廣告夥伴,可見優勢麥肯也要想辦法,保持這段客戶關係吧!

除此之外,Maxus這間成長快速的公司也招兵買馬,成功找來兩名好手,齊齊於本月過檔,當中包括在OMD做總經理的陳家穎(Caroline),出任董事總經理,而Stanley Ngai則會成為該公司副總經理。他曾於MediaCom負責業務總監的職務。

其實,一間公司的管理高層除了希望業績佳之外,營運得法也可減少不必要的煩惱,特別是員工更替問題,像被Advertising Age選為內地年度廣告公司之選的DDB中國,內地員工數目由最初的32人,擴展至今日的320人,而本港也有160人,但最厲害的,是竟成功將員工更替比率(Staff turnover),從09年的35%,顯著下降至去年的18%,明顯已改善了員工流失情況。

更加需注意的是,在內地環境下,現時員工隨時跳槽去更好職位,早已成為家常便飯,該公司仍然能夠維持較穩定的團隊,難怪他們去年營業額能夠大升27%,而稅前利潤更三級跳,暴漲1.5倍之多。

(於1月26日刊於《am730》)

16 Comments:

At 10:45 PM, Anonymous Anonymous said...

nice website

http://www.chinadaily.com.cn/showbiz/2009-06/08/content_8259195.htm

 
At 10:15 PM, Anonymous Anonymous said...

Hello to every body, it's my first pay a quick visit of this web site; this website consists of remarkable and genuinely good information in favor of readers.

Here is my web page; reklama lubin

 
At 9:03 AM, Blogger oakleyses said...

air max, burberry outlet, true religion jeans, louboutin, louis vuitton outlet, louboutin, ray ban sunglasses, tiffany and co, coach outlet store online, oakley sunglasses cheap, christian louboutin shoes, longchamp outlet, louis vuitton, true religion jeans, tory burch outlet, kate spade outlet, kate spade handbags, oakley sunglasses, jordan shoes, polo ralph lauren outlet, louis vuitton outlet, louis vuitton handbags, coach outlet, prada outlet, ray ban sunglasses, chanel handbags, michael kors outlet, longchamp handbags, michael kors outlet, oakley sunglasses, nike shoes, air max, coach purses, michael kors outlet, longchamp handbags, louis vuitton outlet stores, nike free, prada handbags, coach factory outlet, gucci outlet, tiffany and co, louboutin outlet, michael kors outlet, polo ralph lauren outlet, michael kors outlet, burberry outlet, michael kors outlet

 
At 9:20 AM, Blogger oakleyses said...

abercrombie and fitch, hollister, sac burberry, sac hermes, nike free pas cher, michael kors, sac guess, timberland, nike free, lululemon, new balance pas cher, true religion outlet, sac louis vuitton, mulberry, louis vuitton uk, longchamp, nike roshe, vans pas cher, air max, louboutin, vanessa bruno, nike blazer, hollister, air force, ray ban pas cher, true religion outlet, north face, oakley pas cher, hogan outlet, nike trainers, nike tn, air jordan, sac louis vuitton, polo lacoste, louis vuitton, air max pas cher, michael kors pas cher, michael kors, polo ralph lauren, sac longchamp, converse pas cher, ralph lauren, nike roshe run, barbour, nike air max, air max, north face, ray ban sunglasses

 
At 9:20 AM, Blogger oakleyses said...

marc jacobs, soccer shoes, abercrombie and fitch, hollister, asics running shoes, canada goose, ugg boots, nfl jerseys, reebok outlet, herve leger, ugg, north face outlet, mont blanc, longchamp, insanity workout, canada goose uk, chi flat iron, babyliss pro, ugg pas cher, ugg australia, canada goose jackets, mcm handbags, canada goose, wedding dresses, new balance shoes, mac cosmetics, soccer jerseys, celine handbags, birkin bag, p90x, ferragamo shoes, valentino shoes, nike huarache, beats by dre, ghd, instyler, jimmy choo outlet, lululemon outlet, bottega veneta, canada goose, rolex watches, canada goose outlet, vans shoes, nike roshe run, moncler, ugg boots, north face jackets, uggs outlet, giuseppe zanotti

 
At 9:27 AM, Blogger oakleyses said...

louboutin, moncler outlet, juicy couture outlet, iphone 6 cases, hollister, moncler, karen millen, oakley, baseball bats, wedding dresses, ray ban, gucci, canada goose, ralph lauren, canada goose, swarovski crystal, hollister clothing store, moncler, air max, converse, pandora jewelry, juicy couture outlet, rolex watches, moncler, supra shoes, moncler, pandora charms, ugg, vans, toms shoes, links of london, pandora charms, air max, timberland boots, parajumpers, hollister, thomas sabo, louis vuitton, montre homme, coach outlet store online, lancel, ugg, swarovski, moncler, converse shoes

 
At 9:35 AM, Blogger oakleyses said...

louboutin, moncler outlet, juicy couture outlet, iphone 6 cases, hollister, moncler, karen millen, oakley, baseball bats, wedding dresses, ray ban, gucci, canada goose, ralph lauren, canada goose, swarovski crystal, hollister clothing store, moncler, air max, converse, pandora jewelry, juicy couture outlet, rolex watches, moncler, supra shoes, moncler, pandora charms, ugg, vans, toms shoes, links of london, pandora charms, air max, timberland boots, parajumpers, hollister, thomas sabo, louis vuitton, montre homme, coach outlet store online, lancel, ugg, swarovski, moncler, converse shoes

 
At 3:36 PM, Blogger Shijun Lin said...

shijun 5.7 4
louis vuitton
michael kors uk
jordan 3
lebron 12
abercrombie kids
louis vuitton
tod's outlet
true religion sale
burberry handbags
beats headphones
cheap jerseys
christian louboutin sale
polo outlet
coach outlet store online
michael kors outlet
mulberry bags
coach factory outlet
louis vuitton handbags
hollister outlet
michael kors handbags
burberry handbags
cheap beats by dre
timberland outlet
michael kors outlet
hollister kids
timberland outlet
michael kors
abercrombie store new york
chanel handbags
michael kors
michael kors outlet online
christian louboutin shoes
timberland boots
michael kors outlet online
cheap oakleys
concord 11s
cheap oakleys
michael kors
louis vuitton
louis vuitton

 
At 2:34 PM, Blogger Guo Guo said...

guowenhao20150515coach outlet store online
coach handbags
iphone 6 plus cases
asics running shoes
mcm handbags
thomas sabo uk
marc jacobs outlet
louis vuitton outlet
nike air max uk
valentino outlet
ralph lauren polo shirts
nike roshe run
ray ban sunglasses
coach outlet store
celine outlet online
louis vuitton handbags
kobe shoes
cheap nba jerseys
michael kors outlet online
coach outlet
coach outlet store online
lululemon
cheap ray ban sunglasses
kobe bryant shoes
air jordan 11
polo ralph lauren outlet
burberry factory outlet
true religion outlet
hollister clothing
air jordan 4
calvin klein outlet
insanity workout
cheap ray ban sunglasses
air jordan 13
links of london uk
ray ban sunglasses uk
chanel handbags
timberland shoes
tory burch sale
cheap oakley sunglasses

 
At 11:33 AM, Blogger Jianxiang Huang said...

0812
true religion jeans, http://www.truereligionjeansoutlet.com
prada outlet
burberry outlet
coach outlet store
philadelphia eagles jerseys
spurs jersey
moncler jackets
cheap mlb jerseys
celtics jerseys
giants jersey
camisetas futbol baratas
the north face
michael kors outlet online,michael kors,kors outlet,michael kors outlet,michael kors handbags,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
michael kors factory store,michael kors outlet online sale,michael kors,kors outlet,michael kors outlet,michael kors handbags,michael kors outlet online,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
nike air max,air max uk,air max 90,nike air max 90,air max shoes
cheap football shirts
rolex watches
oakley sunglasses, http://www.oakleysunglassesdiscount.us.com
wedding dresses
drew brees jersey,corey white jersey,khiry robinson jersey,archie manning jersey,mark ingram jersey
blackhawks jersey
robert griffin jersey,joe theismann jersey,andre roberts jersey,sonny jurgensen jersey,art monk jersey,bashaud breeland jersey,barry cofield jersey,perry riley jersey,e.j. biggers jersey,duke ihenacho jersey,josh morgan jersey
oakley sunglasses
kobe bryant shoes
stephen curry jersey
chiefs jersey
chanel sunglasses
christian louboutin outlet
cartier watches
custom mlb jerseys

 
At 10:37 AM, Blogger 艾丰 said...

jianbin1201
michael kors outlet sale
tory burch handbags
prada handbags
puma shoes
michael kors handbags wholesale
fitflop outlet
canada goose sale
michael kors online outlet
wedding dresses
michael kors handbags
uggs on sale
ugg clearance
tods shoes
bottega veneta outlet online
uggs outlet
links of london uk
replica watches
nike shoes
arizona cardinals
mont blanc
lululemon outlet store
miami dolphins
basketball shoes
cleveland cavaliers
michael kors handbags,michael kors outlet,michael kors,kors outlet,michael kors outlet online,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
michael kors outlet online
salomon speedcross 3
abercrombie fitch
iphone cases
cheap oakley sunglasses
louis vuitton uk
nike huarache
woolrich clothing
celine outlet online

 
At 10:40 AM, Blogger 艾丰 said...

jianbin1201
michael kors outlet sale
tory burch handbags
prada handbags
puma shoes
michael kors handbags wholesale
fitflop outlet
canada goose sale
michael kors online outlet
wedding dresses
michael kors handbags
uggs on sale
ugg clearance
tods shoes
bottega veneta outlet online
uggs outlet
links of london uk
replica watches
nike shoes
arizona cardinals
mont blanc
lululemon outlet store
miami dolphins
basketball shoes
cleveland cavaliers
michael kors handbags,michael kors outlet,michael kors,kors outlet,michael kors outlet online,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
michael kors outlet online
salomon speedcross 3
abercrombie fitch
iphone cases
cheap oakley sunglasses
louis vuitton uk
nike huarache
woolrich clothing
celine outlet online

 
At 2:24 PM, Blogger 小 Gg said...

canada goose jackets
cheap ugg boots
cyber monday
oakley
oakley sunglasses
mlb jerseys wholesale
michael kors handbags wholesale
coach outlet
ugg boots
black friday
ralph lauren outlet
mulberry,mulberry handbags,mulberry outlet,mulberry bags,mulberry uk
lebron 12
cheap uggs
cheap oakley sunglasses
vans sneakers
louis vuitton bags on sale
nhl jerseys wholesale
football shirts uk,soccer jerseys uk,cheap soccer jerseys uk
tory burch handbags
cheng1207

 
At 2:58 PM, Blogger 柯云 said...

2015-12-30keyun
louis vuitton purses
air max 95
michael kors outlet
mont blanc pens
michael kors handbags
hollister clearance
abercrombie outlet
ray-ban sunglasses
ralph lauren outlet
louis vuitton outlet
cheap toms
ugg slippers
uggs for women
air max 95
jordan 11
coach outlet store online clearance
michael kors handbags
cheap uggs
marc jacobs outlet
chanel bags
hollister jeans
coach factory outlet
tiffany jewelry
uggs on sale
mont blanc mountain
mulberry uk
pandora charms
michael kors outlet clearance
gucci outlet
gucci bags
soccer shoes
abercrombie & fitch
christian louboutin shoes
uggs sale
beats by dr dre
michael kors outlet online
celine handbags
louis vuitton outlet
michael kors handbags
coach outlet

 
At 1:47 PM, Blogger 风骚达哥 said...

20160325 junda
longchamp outlet
coach outlet
nike roshe run women
christian louboutin outlet
designer bags
oakley sunglasses
christian louboutin uk
coach outlet
asics gel nimbus
michael kors outlet online
burberry
michael kors outlet online
oakley sunglasses discount
vans sk8 hi
coach outlet online
longchamp bag
michael kors outlet online
louis vuitton bags
air jordans
michael kors outlet
kate spade outlet
michael kors
air force 1
armani watches
polo ralph lauren outlet
adidas superstars
ralph lauren outlet
converse uk
michael kors outlet online
reebok pump
toms shoes
michael kors outlet
mcm outlet
ray ban sunglasses
ralph lauren uk
converse
coach outlet
michael kors purses
kate spade outlet
coach factory outlet

 
At 3:05 PM, Blogger dong dong23 said...

canada goose clothing
ray ban pas cher
michael kors handbags
longchamp outlet
gucci outlet online
gucci outlet
louis vuitton outlet
christian louboutin
mcm bags
oakley sunglasses
201612.23wengdongdong

 

Post a Comment

<< Home